Global Chief Digital Marketing Officer – Mobile Phones

About INOI

INOI is a European electronics brand. The company specializes in the development and production of modern mobile devices, offering a wide range of innovative smartphones and tablets on Android, functional feature phones, and devices that seamlessly blend advanced technology with stylish design. In addition to hardware, INOI develops software and digital content to significantly enhance the user experience.

Pricing Positioning: INOI offers products in the affordable and mid-range segments, ensuring high quality at a reasonable price.

Quality: We strictly control all stages of production to guarantee the high quality of our devices. We use advanced technologies and innovations to meet and exceed our customers' expectations.

Benefits of Cooperation and Professional Team: With 30 years of market experience, we understand the needs of both distributors and end customers, offering favorable conditions and comprehensive support, making cooperation with us easy and professional.

Headquarters:

- Operations: Dubai, UAE

- Design and Marketing: Nice, France

INOI believes in the transformative power of innovation and technology, constantly striving to provide its customers with the best products and exceptional user experience.

History and Achievements:

INOI was founded in 2016 by Estonian businessman Vassili Sibirtsev and Finnish entrepreneur Victor Dmitrienko. Starting its operations in the CIS markets, the company successfully sold over 10 million devices.

In 2023, Debbie Zheng and Dr. Florian Seiche joined the Board of Directors, marking an important step in strengthening the leadership team. By the end of that year, INOI's products were introduced in Vietnam, MENA, and Switzerland.

In 2024, the company continued its expansion into the GCC, African, and Latin American markets, further broadening its global presence and strengthening its position on the international stage.

We believe in the transformative power of innovation and technology, constantly striving to deliver superior products and exceptional user experiences to our customers.
Position Overview:
We are looking for a Chief Digital Marketing Officer to lead the global marketing strategy for a mobile phone brand. The ideal candidate has a deep understanding of the industry, strong digital expertise, and experience working in international corporations. The key priorities are brand development, marketing investment management, and effective distribution channel strategy (B2B, B2C, e-commerce).
Key Responsibilities:

• Develop and implement a global marketing strategy tailored to regional markets.
• Manage brand positioning, pricing strategy, and overall brand perception.
• Optimize marketing budgets, monitor ROI, and ensure campaign effectiveness.
  Expand online and offline marketing efforts (distributors, retailers, operators, digital channels).
• Build and lead a global marketing team across multiple countries.
• Oversee local marketing teams and ensure alignment with global strategies.
• Work with agencies, contractors, influencers, and media partners.
• Enhance e-commerce and digital marketing channels (SEO, SMM, Performance, marketplaces).
• Analyze data, report on key performance indicators, and adjust marketing strategies accordingly.

Requirements:

• 10+ years of experience in mobile phones, consumer electronics, or FMCG marketing.
  Proven experience managing a global brand across the US, Europe, Asia, Latin America, and Africa.
• Strong background in international digital advertising campaigns.
• Expertise in working with distributors, retailers, and telecom operators (B2B & B2C).
• Experience in e-commerce and digital marketing (SEO, SMM, Performance).
• Financial literacy – marketing budget management, ROI, and P&L responsibility.
• Leadership skills – ability to manage teams across multiple regions.
• Fluent English; knowledge of other languages (French, Spanish, Chinese) is a plus

Office Address:

• Our office is near Deira City Centre Metro Station, Dubai, UAE

We Offer:

• Opportunity to grow with a rapidly expanding business.
• Competitive salary.
• Regular appraisals and feedback.

INOI is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.