Responsibilities: - Develop and execute comprehensive marketing and growth strategies/campaigns to increase brand awareness, drive traffic, and generate leads.
- Manage and optimize all digital marketing channels, including SEO, ASO, Performance Marketing.
- Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touchpoints.4. Analyze campaign performance metrics against goals (ROI and KPIs), adjust strategies according to results, and prepare regular performance reports to identify trends, and create opportunities for improvement.5. Measure and report performance of all digital marketing campaigns and assess 5. Implement and optimize growth hacking initiatives to increase user engagement and retention.
- Formulate and execute effective go-to-market plans.
- Work cross-functionally between the local team and central business units.
- Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for product differentiation.
Requirements: - Bachelor’s degree in Business Administration, Marketing or related field preferred.
- Proven experience of at least 5 years in digital marketing, user acquisition/retention, product marketing, growth marketing or a similar role, preferably in the cryptocurrency or tech industry.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Deep understanding of the MENA (GCC experience is a plus).
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Strong understanding of cryptocurrency related terminologies and trends and have a liking for the industry is a plus.
- Strong ability to multitask and work quickly under tight daily deadlines.
- Exceptional project management, communication and interpersonal skills.
- Ability to thrive in a fast-paced, result-oriented environment.
- Fluency in English (Arabic is a plus) is required to effectively coordinate with partners and stakeholders; fluency in French is a plus.
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