Develop and implement annual commercial plan to achieve annual business objectives.
Lead, manage and monitor all day-to-day sales and marketing activities with focus on developing strategic value-based outcomes that enable achievement of sales objectives.
Lead the preparation of regular business reports including monthly reports, annual goals and targets, sales and marketing budget, forecasts and other reports as required.
Monitor the achievement objectives and goals and takes appropriate action to correct shortfalls versus the strategic plan.
Manage and drive all key business segments for the Resort and in close collaboration with Revenue Management.
Establish and maintain relationships with industry influencers and key strategic partners.
Manage key and niche accounts across the main segments and execute account plans to key clients within these segments.
Execute and attend client events, trade shows and sales missions to maintain, build and develop key relationships with clients across domestic, regional and international markets.
Drive and leverage the Accor Regional and Global Sales Office (GSO) network to achieve budgeted goals. Track and measure productivity of key accounts to develop sales programs and initiatives.
Oversee on-property marketing, communications and sales activities ensuring brand quality.
Understand and contribute to overall revenue management initiatives and strategies to ensure every revenue opportunity is maximized.
Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
Develop and establish an experienced and successful team. Ensures a challenging and exciting environment to encourage full career development and personal growth.
Ensures that all policies and procedures as well as company standards are in place and functioning effectively, and contracts are set in accordance with the legislation and the company standards.
Grow relationships at the appropriate levels, both internally and externally that enable the development and advancement of sales initiatives.
