The Director of Marketing will be directly and functionally
reporting to the Chief Operations Officer. This position is responsible for providing
leadership and strategic direction to the marketing department, developing and
executing marketing strategies that align with the academy's objectives. This
role requires overseeing the creation of innovative marketing campaigns and
branding initiatives that enhance the institution’s visibility and reputation.
The Director of Marketing leads brainstorming sessions to foster creativity and
guides the team in the implementation of large-scale plans. Effective
communication with key stakeholders is essential, ensuring alignment with the
marketing strategy across the organization. Additionally, the Director manages
public relations activities and events, leveraging these opportunities to
promote the academy’s brand and community engagement. Through strategic
leadership, creativity, and collaboration, the Director of Marketing drives the
department toward achieving excellence and positioning the academy as a leader
in its field.
KEY RESULTS/ACCOUNTABILITIES EXPECTED FROM THE ROLE:
Oversee the marketing department and ensure alignment with the academy’s
overall strategy.
Evaluate and develop marketing strategies and plans.
Plan, direct, and coordinate marketing efforts, ensuring all
stakeholders are familiar with the strategy.
Present marketing plans to decision-makers.
Research on customer needs and the demand for the academy’s services.
Conduct competitor and regional research.
Work with each business stream to better understand services and craft
effective marketing strategies.
Collaborate with departments to develop pricing strategies that maximize
profits and market share while maintaining customer satisfaction.
Identify potential customers and develop promotions to increase market
share.
Build brand awareness and enhance the academy’s market position.
Support sales and lead generation efforts.
Organize academy conferences, trade shows, and major events.
Develop and oversee social media and content marketing strategies.
Coordinate marketing projects from start to finish, ensuring measurable
efforts drive sales.
Oversee public relations initiatives.
These duties and responsibilities are subject to change and additional
tasks may be assigned as required by the line manager or the academy.
PREFERRED QUALIFICATIONS AND CHARACTERISTICS:
Minimum Qualifications & Experiences
Bachelor’s or Master’s degree in business, marketing, or communications;
a Master's degree is preferred.
Four years or more experience leading marketing departments or
initiatives.
Experience leading marketing initiatives with universities, academies,
or other educational institutions is preferred.
Skills
Excellent leadership skills.
Ability to evaluate and understand the market, its context, and customer
needs.
Ability to lead marketing campaigns and connect elements of the campaign
that drives sales.
Exceptional creativity and innovation with a strong eye for visual
composition.
Strong understanding of digital marketing forms with the ability to
apply digital marketing strategies, especially with social media.
Excellent time management and organizational skills with the ability to manage
a large workload with a tight deadline.
Strong accuracy and attention to detail.
An understanding of the latest design trends and impact within a
commercial environment.
Strong understanding of marketing, production, website design, corporate
identity, product packaging, advertisements, and multimedia design.
Ability to work in a results-driven approach.
Strong written and verbal communication skills with strong interpersonal
skills.
Great ability to manage budget.
Great time management skills and ability to multitask.
Manage, plan, and produce high-end events, including conferences,
graduation ceremonies, MOU signing ceremonies, forums, and virtual webinars.
Behavioural Competencies
Ability to give and receive constructive criticism.
Possess cross-cultural competency and the ability to work in culturally
diverse environments.
Have flexibility with changing priorities, be a resourceful problem
solver, be able to handle setbacks and obstacles effectively.
Professional and proactive work ethics.
Excellent interpersonal, written, and oral
communication skills.
