Director, Digital Marketing
(12445 )Key Duties and Responsibilities
Project management and product ownership of the resort’s four apps (Atlantis Dubai, Atlantis Circle, Aquaband +, Atlantis Living) and In Room TV Solution Responsibility for the Apps roadmap & development of new features, enhancements and day to day tech support Technology leader for the Atlantis Circle dining rewards program to support acquisition, retention and tier migration Atlantis Dubai Resort App system integrations including Opera, Assa Abloy, SFMC, Sevenrooms, Pressreader and Live Chat Marketing representative for the Aquaband + app Revenue generation strategies though App and TV Solutions Management of app-based pre-check-in and check-out solution Business support for QR code requirements and guest surveys Collecting data from various sources such as databases, external sources such as S3 bucket, snowflake etc. Ensuring data quality by cleaning, transforming, and preparing data for analysis. This includes handling missing values, correcting inaccuracies, and removing duplicates Development and maintenance of data infrastructure, data pipeline and reporting tools Analysing data using statistical and visualisation techniques to uncover patterns, trends, and relationships. Creation and maintenance of self-service business dashboards Use predictive modelling to increase and optimize the customer experience, revenue generation, ad targeting and other business outcomes Applying appropriate machine learning algorithms and techniques such as regression, classification, clustering, and deep learning Adherence to the highest standards of data protection and security Continuous management & optimisation of Customer Data Platform (CDP) integrations Deriving advanced insight from website journeys using GA 360, Content Square and internal website reporting tools Channel and Campaign attribution reporting to understand ROAS, media optimisation opportunities and ideal channel budget splits In-dept platform specific reporting including Search, Social and Display channels Management of Google Tag Manager & UTM naming convention consistency 10 + years’ experience in a similar Digital leadership role Experience in an enterprise level CMS and CRM solution are essential Deep knowledge of performance marketing is required for this role Experience in a CDP, DAM, enterprise loyalty solution or GA360 are advantageous Knowledge of mobile application development and complex system integrations is a nice to have Understanding and application of data analytical methods to measure marketing & business performance High comfort level in a role that straddles marketing, IT, commercial and operational teams Experience in a fast-paced environment with competing deadlines and priorities Fluency in English along with excellent oral and written communication skills Ability to engage and communicate to technical and non-technical audiences across the business Strong presentation skills to educate internal audiences with Digital, CRM & Data related matters * Excellent analytical skills with strong attention to detail
