Director, Commercialization and B2B Field Marketing page is loaded
Director, Commercialization and B2B Field Marketing
locationsDubai, United Arab Emirates time typeFull time posted onPosted Today time left to applyEnd Date: February 21, 2025 (5 days left to apply) job requisition idR-241351
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Commercialization and B2B Field Marketing*
Title and Summary
Director, Commercialization and B2B Field Marketing – Middle East and Africa – based in Dubai
OVERVIEW
Mastercard’s services marketing team is seeking an experienced Director, Commercialization and B2B Field Marketing for the Middle East and Africa regions. This role is responsible for aligning field marketing strategy with the regional product growth strategy to drive revenue generation and market development. This role will also represent all Middle East and Africa services marketing initiatives to the Mastercard services regional business lead (SBL), and acts as the point of contact for services marketing support in region.
The ideal candidate will have a deep understanding of the Middle East and/or Africa markets, strong leadership skills, and a proven track record of developing and executing successful B2B marketing strategies within a metrics organization.
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Role:
• Be point of contact for the regional services business lead of the Middle East and Africa for the services marketing team. Provide strategic advice, planning, forecasting, and coordination.
• Ensure that Mastercard services marketing execution aligns with both Middle East and Africa regional and Mastercard global marketing teams strategy and facilitate coordinated execution of marketing strategies. Foster a collaborative working relationship with all teams in region.
• Develop and implement field marketing strategies that align with the regional go-to-market strategy and solutions mixes to achieve business objectives.
• Lead and manage the Middle East and Africa field marketing team, providing guidance, support, and mentorship.
• Collaborate across all regional and country sales teams to ensure marketing initiatives support sales goals and drive revenue growth.
• Analyze market trends and customer insights to inform marketing strategies and tactics and support regional planning.
• Manage the regional marketing budget, ensuring efficient allocation of resources.
• Build and maintain strong relationships with key stakeholders, including sales, product, and corporate marketing teams.
All About You
• 7+ years of experience in industries outside of Fin Serv on global technology companies within a matrix marketing organization.
• 10+ years of experience in field marketing, or related marketing discipline, with proven record leading teams and managing at department level.
• Strategic thinking with the ability to communicate with senior executives, develop optimal plans, and report results through monthly, quarterly, and annual reviews.
• Ability to analyze data and market trends and pivot strategic decisions based on outcomes.
• Experience managing budgets and resources effectively.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Ability to travel up to 20% of your time*
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
* Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
