About Jumeirah & Hotels
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 28 properties across the Middle East, Europe and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences.
From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.
About the Job:
An opportunity has arisen for a Brand Digital Director to join Brand Marketing, Digital & Loyalty Team in Jumeirah Group & Corporate. The main duties and responsibilities of this role are:
- Define and implement Jumeirah’s global digital strategy, ensuring alignment with the brand, marketing, and commercial objectives.
- Drive collaboration between brand, eCommerce, IT, loyalty, revenue, and media teams to ensure seamless digital experiences.
- Oversee all aspects of media buying, content, analytics, and platform performance, ensuring measurable business impact and continuous optimization.
- Manage a high-performing digital team, fostering a culture of innovation, accountability, and results-driven execution to achieve business goals.
- Own and manage the digital marketing P&L, ensuring optimal budget allocation, commercial efficiency, and managing vendor relationships through RFPs.
- Oversee media agency relationships, lead media briefing processes, and monitor digital brand campaigns across paid channels in up to 12 key markets.
- Lead SEO strategy execution, collaborate with agencies to improve organic search visibility, and develop strategic partnerships with key media players like Google, Meta, and Snapchat.
- Drive strategic execution for Jumeirah.com and Jumeirah One App, focusing on feature prioritization, bug fixes, performance optimization, and platform scalability.
- Oversee content strategy across all digital platforms, ensuring brand consistency, managing multilingual content, and maintaining Jumeirah’s Digital Asset Management (DAM) system.
- Champion data-driven decision-making by analyzing performance metrics, optimizing dashboards, and providing actionable insights across media, websites, and guest engagement.
About you:
The ideal candidate for this position will have the following experience and qualifications:
- Over 12 years in digital marketing, media buying, eCommerce, and digital transformation, with expertise in luxury, travel, or high-end consumer brands, including a proven track record of driving digital revenue growth.
- Experienced in leading large, cross-functional teams, managing multi-million-dollar marketing budgets, and holding P&L responsibility, while collaborating at the C-suite level and managing external media/tech partners.
- Deep understanding of performance marketing, SEO, digital advertising, content localization, conversion rate optimization, and digital analytics, with a strong focus on acquisition channels and remarketing.
- Highly analytical and commercially focused, skilled at turning data insights into strategic actions to optimize performance and revenue growth, ensuring a balance between brand objectives and measurable outcomes.
- Well-versed in web technologies (HTML, CSS, JavaScript), CMS integration, and leading web analytics projects (Google Analytics, Tag Manager, Data Studio), with a drive for continuous innovation and best-in-class digital experiences.
- A strategic leader with strong problem-solving abilities, adept at balancing hands-on execution with strategic foresight, motivating high-performing teams, and effectively communicating in English under pressure across multiple large-scale projects.
About the Benefits:
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, flights home, life insurance, incentive programs, children’s education assistance and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.
