Digital Marketing Specialist

NH Collection Dubai The Palm: Eclectic Elegance on Palm Jumeirah

Feel the ambiance at our exciting new hotel on Palm Jumeirah. Sitting on the exclusive West Beach, NH Collection Dubai The Palm gives easy access to the nearby Nakheel Mall.

Our new property is brimming with energy and chic touches of authentic local character. The new 14-storey property is offering 227 hotel guest rooms and suites and 306 serviced apartments.

Guests are just a short journey from all Dubai’s top attractions, including the Burj Khalifa, Dubai Mall, and Dubai Marina. Our sunset-facing rooftop infinity pool and its elegant bar and lounge is the perfect place to feel relaxed between exploring. Those seeking a more stimulating atmosphere can indulge at the hotel’s lively sports bar, set to be one of the new ‘go to’ spots in Dubai.

Digital Strategy Development: Create and implement comprehensive digital marketing strategies to drive traffic and revenue for both Food & Beverage outlets and hotel rooms.

Develop and execute campaigns across various digital channels, including social media, email marketing, search engines, and display advertising.

Social Media Management::Manage and grow our social media presence across platforms (e.g., Instagram, Facebook, Tiktok, LinkedIn). Plan and execute social media advertising campaigns to increase engagement and bookings.

SEO/SEA Management: Optimize website content and structure to improve organic search rankings. Plan, execute, and manage paid search campaigns to maximize ROI.

Google Ads and PPC: Develop and manage effective Google Ads campaigns. Analyze and report on campaign performance, making data-driven adjustments to optimize results.

Agency Collaboration: Serve as the primary point of contact with our digital marketing agency. Challenge and guide the agency to ensure alignment with our business goals and optimal performance. Review and approve agency deliverables, including campaign plans and reports.

Analytics and Reporting: Monitor, analyze, and report on key performance metrics. Use data insights to make informed decisions and adjust strategies as needed. Present regular performance reports to the Director of Marketing and other stakeholders.

Content Creation: Collaborate with the content team to ensure digital campaigns are supported with high-quality content. Oversee the creation of compelling and engaging content for digital channels.

• Master’s degree in marketing, Digital Media, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, preferably in the hospitality industry.
• Proven experience managing and optimizing digital marketing campaigns, including social media, SEO, SEA, and PPC.
• Strong knowledge of digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Creative thinker with a passion for staying up-to-date with the latest digital marketing trends and best practices.