Digital Marketing Specialist

About Us:

Our Ecommerce company is looking for a dedicated and skilled Digital Marketing Specialist to elevate our brand and drive sales through expert marketing strategies.

Key Responsibilities:

• Manage and market products on the company website, ensuring accurate listings and engaging content.
• Optimize website SEO to increase organic traffic and improve search rankings.
• Handle the backend of ecommerce platform.
• Plan, execute, and monitor social media ad campaigns across platforms like Facebook, Instagram, and Google Ads.
• Analyze campaign performance and provide actionable insights to improve ROI and conversion rates.
• Develop and implement strategies for improving website performance, speed, and user experience.
• Conduct keyword research and stay updated on SEO trends to ensure best practices are applied.
• Collaborate with other departments to ensure a consistent brand message across all marketing channels.

Qualifications:

• Proven experience in digital marketing, particularly in ecommerce.
• Strong knowledge of website backends, including Shopify and custom-built platforms.
• Expertise in SEO tools and strategies, with a track record of increasing search rankings.
• Proficient in creating and managing social media ads and Google Ads campaigns.
• Excellent analytical skills with experience using tools like Google Analytics, SEMrush, or similar.
• Strong communication and problem-solving skills.

Preferred Qualifications:

• Certifications in Google Ads, SEO, or related fields.
• Experience with marketing platforms and automation.