Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for creating and implementing digital marketing campaigns, managing social media platforms, content creation, generating leads, analyzing web data.

KEY RESPONSIBILITIES:

• Develop and execute SEO strategies to improve website visibility, organic search rankings, and traffic acquisition.
• Conduct keyword research, analysis, and optimization to enhance website content and drive targeted traffic.
• Manage and optimize pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and social media channels to maximize ROI.
• Create and manage the company's social media presence (Instagram, TikTok, Telegram, LinkedIn), including content creation, scheduling, and engagement, to build brand awareness and drive traffic to the website.