Digital Marketing Manager

Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to the office at minimum three times per week or other frequency dictated by the business and two times per week remote.

Your Role: The Digital Marketing Manager will play a pivotal role in the execution of the Digital Marketing program for General Motors – Middle East, where we put the customer first and center of everything that we do. General Motors is fully committed to the automotive revolution and energized to create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best and equally, we seek a candidate who matches our passion.

The Digital Marketing Manager is responsible & accountable for the creation and implementation of all integrated Digital campaign strategies for Chevrolet and GMC. The key purpose of the role is to ensure that the Brands are in the forefront of the customer throughout their Digital shopping journey. Through innovative, relevant content and targeting methods, the brands need to entice/disrupt the journey to call attention to our carlines and improve brand opinion and consideration. The strategic management of our lower funnel lead generation programs are key in attracting in-market shoppers to our brands. This role offers an opportunity to shape innovative Digital Marketing strategies in the evolving automotive sector, with a strong focus on driving measurable results.

What You'll Do:
 

The Digital Marketing Manager will support in developing, executing and optimizing Digital Marketing strategies for General Motors in the Middle East. This role entails strategic digital planning to achieve brand objectives, data-driven campaigns to generate leads and enhance customer engagement to assist the organization in achieving sales volume targets and market share objectives. This role will collaborate with brand managers, retail managers, cross-functional teams and the dealer network on GTM planning thereby driving a performance marketing mindset across the ecosystem.

The key areas of responsibility are described below, however, the scope is dynamic based on business needs:

Develop the Digital Strategy for Chevrolet & GMC Marketing:

• Define and craft each Brand’s macro-level digital strategy along with micro-level carline campaign Digital strategies (aligned with overall business objectives)
• Develop the campaigns (brand, carline and lead generation) digital roadmap including messaging architecture and channel framework planning that includes Video, Search, Social, and Web ensuring the capitalization of personalization for different customer segments, such as first time buyers, repeat purchases, EV buyers, etc
• Lead the integrated measurement (KPI) strategy for each campaign
• Research and share innovation and emerging trends and propose opportunities to grow campaign efficiency and effectiveness in the Digital & Social space
• Coordinate with the Brand Advertising Managers to improve campaign marketing results
• Align the Digital & Social campaign strategies with the CRM and overall Customer Experience strategy
• Establish ties with key partners and stakeholders (agencies, media platform partners, global teams and Dealers) to ensure relevant and timely input into strategic work
   

Manage Regional Digital activities:

• Manage the regional Digital Marketing and Communication activities that includes planning, campaign content development, media deployment, search engine marketing, online advertising, Always On/Evergreen programs, reporting and project management
• Lead, manage and execute the Always On/Evergreen program to drive measurable results for the business through expertise in PPC, Display and Retargeting, Programmatic Advertising, Conversion Optimization, Data Analysis and Performance Tracking Budget Optimization (both spend allocation and bid management), Creative Asset Development, Customer Journey Funnel Optimization and Reporting and Insights
• Monitor and analyize competitor’s digital marketing efforts to identify gaps, opportunities, and emerging trends and utilize insights to differentiate the brand’s digital presence and establish a competitive edge
• Develop new and creative ways to use digital channels to help promote Chevrolet & GMC brand objectives, integrate with offline marketing efforts, and engage with consumers
• Stay ahead of industry developments and continually introduce innovative digital solutions to campaign planning such as DCO and AI related solutions
• Budget Management: The allocation of resources to high impact initiatives, ensuring cost effectiveness and achieving ROI. The management of budget through routine activity such as accruals, forecasting and allocation management
• Customer journey optimization: Enhance digital tools, collaborate with design and development teams to ensure a seamless website experience and conduct A/B testing to identify high-performing web elements
• Collaborations and Vendor Management: coordinate and lead external agencies and partners on all digital components and initiatives, partner with internal teams (e.g. Sales, Product, etc) to ensure digital strategies align with broader organizational goals and customer needs
• Develop contingency plans to address risks, such as changes in customer behavior, economic downturns or unexpected market disruptions
• Present performance reviews and strategic recommendations to senior management, demonstrating how digital initiatives contribute to long-term business growth

Support the reporting function:

• Lead measurement metrics definition for Digital campaign efficiency and effectiveness
• Lead the development of a KPI framework & ongoing process to evaluate success of digital campaigns and the Always On/Evergreen Program
• Determine program effectiveness and optimization based on metrics
• Integrate Digital into Brand & Media tracking where applicable
• Campaign Scorecards reporting
• Support Integrated Campaign Metrics and PCAs
• Continuously assess the effectiveness of strategies and pivot where necessary to ensure alignment with business goals

Toolkit, process, and best practice document

• Collaborate with Brand to develop toolkits around the Digital Marketing Initiatives, leveraging knowledge of the SME agencies and managing needs and expectations of the Dealer network
• Document and share best practices across brands
• Coach/train the Marketing department on digital marketing innovation and opportunities
• Lead on processes and optimization methods;
  • On how to integrate digital into marketing mix
  • Develop Digital campaign project workflows
  • Reporting and optimization processes

Your Skills & Abilities:
 

Knowledge and Experience:

• Minimum 5 years of experience in Digital Marketing
• Experience in Social Media Performance Marketing is mandatory
• Strong knowledge of SEO best practices and paid advertising platforms
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Overall understanding of regional consumer behavior & trends (particularly online behavior and trends)
• Proficient in English & Arabic

Education:

• Bachelor’s degree in marketing or related field

Skills:

• Very strong multi-tasker with strong negotiating skills
• Polished presentation and interpersonal skills. Must possess top-level business management, interpersonal, and facilitation skills
• Proficiency with Microsoft Office applications
• Creative problem-solving skills
• Ability to embrace and respect the team culture approach
• Strategic Agility: accurately anticipates future market trends as well as sees the big picture view in order to create successful digital marketing campaigns and digital communication strategies
• Analytical mindset with the ability to interpret data and derive actionable insights
• Collaborative: works together with team members to share and gain knowledge and ideas in order to more effectively manage and promote the GM brands 
• Relationship Building: builds and maintains relationships in order to effectively communicate with all stakeholder and regional/global teams
• Ability to effectively delegate, develop and coach others
• Excellent project management and organizational skills.

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteeropportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities (in GM facilities that provide disability access). If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.