Digital Marketing Manager

DIGITAL MARKETING MANAGER 

Directs the Digital Marketing team and oversees all aspects of American Hospital Dubai's digital marketing operations. Develops and leads comprehensive digital marketing strategies to drive growth, enhance brand visibility, and improve patient engagement. Ensures alignment with the hospital's overall marketing and business goals while fostering innovation and digital excellence.

DUTIES AND RESPONSIBILITIES:

• Develops and directs the implementation of the overall digital marketing strategy, ensuring it aligns with the hospital's vision and business objectives.
• Provides strategic direction and leadership to the digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Manages the digital marketing budget, ensuring efficient allocation of resources and adherence to financial procedures.
• Builds and maintains strategic relationships with digital agencies, vendors, and partners to enhance digital marketing efforts.
• Conducts regular market and competitive analysis to identify opportunities and threats, adjusting strategies accordingly.
• Oversees all digital transformation initiatives, including the management and optimization of the hospital's websites, apps, and other digital properties.
• Ensures the development and execution of effective social media, CRM, and content strategies to engage and grow the hospital's audience.
• Leads the execution of digital marketing campaigns across various channels (e.g., website, email, PPC, SEM, SEO, mobile advertising, affiliate marketing, social media) to drive traffic, engagement, and conversions.
• Utilizes data-driven insights to optimize digital marketing performance, leveraging tools such as Google Analytics and other analytics platforms.
• Evaluates the effectiveness of digital marketing efforts through rigorous analysis of customer research, market conditions, and performance metrics.
• Develops and leads a robust Search Engine Optimization (SEO) strategy to ensure high visibility and organic growth.
• Champions digital innovation within the organization, staying abreast of the latest industry trends and technologies.

QUALIFICATIONS & SKILLS:

• Bachelor's Degree in Marketing or related field
• Master’s degree in marketing or related field preferred

PROFESSIONAL EXPERIENCE:

• Minimum of seven (7) years of experience in Marketing or Advertising.
• Knowledge of various social media platforms, best practices and website analytics.
• Knowledge of HTML, CSS and JavaScript.
• Knowledge of the latest trends and technologies in Digital Marketing.
• Skills in Analytical and Organization.
• Skills in Leadership and Relationship Management.
• Ability to be organised and thorough.
• Ability to be creative with excellent analytical skills.
• Ability to speak and write in English and Arabic fluently.
• Experience in Healthcare Marketing preferred.

Note * : Only Shortlisted applicants will get contacted.