Digital Marketing Analyst
Job Description
The Digital Marketing Analyst will play a critical role in driving data-driven decision-making within the corporate marketing team. This individual will be responsible for analyzing digital marketing performance across all online channels, identifying trends, and providing actionable insights to optimize marketing strategies. The position requires a detail-oriented professional with strong analytical skills and a deep understanding of the digital marketing landscape, particularly in the hospitality industry.
Performance Analysis & Reporting
Monitor and analyze the performance of corporate and property-level digital marketing campaigns (SEO, SEM, social media, email marketing, programmatic, display, etc.). Utilize web analytics tools to measure and adjust campaigns to ensure optimal performance. Report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Generate weekly, monthly, and quarterly performance reports that provide a clear view of campaign effectiveness. Prepare regular reports on key metrics, campaign performance, and ROI, presenting findings to the executive team. Report on budget usage, making recommendations for reallocation if needed to maximize ROI. Present insights and actionable recommendations to senior team members to drive strategic decisions.
Data Collection & Management
Collaborate with internal teams (e.g., IT, Revenue Management, Sales) to ensure accurate data collection and integration from multiple sources, such as CRM, PMS, and marketing automation platforms. Manage and refine tagging and tracking mechanisms (Google Analytics, Google Tag Manager, etc.) to ensure comprehensive data capture.
Campaign Optimization
Conduct keyword research, audience targeting, and budget allocation to maximize campaign impact. Conduct A/B testing and multivariate experiments to identify opportunities for campaign optimization. Provide actionable recommendations to improve digital marketing performance across all channels. Identify and troubleshoot underperforming campaigns and recommend adjustments to targeting, content, or budget allocation.
Competitive & Industry Analysis
Conduct market research and competitor analysis to identify opportunities for growth and innovation. Perform competitive benchmarking and market analysis to understand trends and shifts in the hospitality industry. Monitor competitor digital marketing strategies and identify opportunities for differentiation.
Collaboration & Training
Partner with property-level marketing teams to share insights, best practices, and actionable recommendations. Train marketing teams on analytical tools, data interpretation, and reporting practices.
Technology & Tools
Stay up to date with the latest trends and best practices in digital marketing and the hospitality industry. Stay updated on the latest digital marketing analytics tools and platforms, and recommend adoption as needed. Maintain expertise in tools such as Google Analytics, Tableau, Power BI, SEMrush, Hootsuite, and other relevant platforms.
Skills
Education, Qualifications & Experiences
Bachelor’s degree in Marketing, Data Analytics, Business, or a related field. 3-5 years of experience in digital marketing analysis, preferably within the hospitality or travel industry. Strong knowledge of digital marketing channels (SEO, PPC, social media, email, etc.) and their respective performance metrics. Proficiency in tools such as Google Analytics, Google Tag Manager, Tableau, and Excel. Familiarity with hotel industry systems (e.g., CRS, PMS, RMS) is a plus. Certification in Google Analytics or a similar platform is preferred.
Key Skills
Analytical Thinking: Strong ability to analyze data and translate it into meaningful insights and actions. Technical Proficiency: Expertise in web analytics tools (Google Analytics, GA4, etc.), data visualization platforms, and campaign tracking tools. Attention to Detail: Meticulous approach to data accuracy and reporting. Communication Skills: Ability to present complex data and insights in a clear, concise manner for various stakeholders. Problem Solving: Proactively identify performance issues and propose solutions. Collaboration: Strong interpersonal skills for working with cross-functional teams.
Knowledge & Competencies
The ideal candidate will be a young, outgoing, vibrant and innovative individual. You will be able to work independently and promote at all times the brand image and market status, as well as maintain accurate documentations and accounts records on all clients assigned, while possessing following additional competencies:
Understanding Hotel Operations
Effective Communication
Planning for Business
Supervising People
Understanding Differences
Supervising Operations
Teamwork
Adaptability
Customer Focus
Drive for Results
Job Location Abu Dhabi, UAE Rotana Hotel Management Corporation PJSC (Arabic: روتانا) is a hotel management company in the Middle East, Africa, and the Balkans. It has a portfolio of over 100 properties in 26 cities and operates five sub brands which include Rotana Hotels & Resorts, Centro Hotels by Rotana,Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana, and The Residences by Rotana. ... Rotana was founded in 1992, by a partnership between two visionary thinkers, Nasser Al Nowais and Selim El Zyr. Operating as Rotana, it opened its first property, the Beach Rotana Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East, Africa, Eastern Europe and Turkey. Rotana combines a unique understanding of the culture and communities of the Middle East with the collective expertise of an executive team contributing to years of international experience in the service industry.
