Digital Marketer & Advertiser
Job Description:
IBCGroup.io is a leading blockchain and crypto advisory firm, dedicated to providing innovative solutions and insights in the rapidly evolving crypto space. We are seeking a talented Digital Marketer & Advertiser to join our dynamic team.
Responsibilities:
Develop and execute paid media campaigns across search engines, social media, and Web3 platforms, optimizing for performance. Manage programmatic ad buying using automation tools for efficient real-time bidding and cost-effective placements. Monitor and optimize social media ads using data-driven insights to adjust for maximum ROI. Run Web3-specific ad campaigns, targeting blockchain communities while integrating smart contract-based tracking for user actions. Implement tracking systems and analyze performance, using tools like Google Analytics and blockchain explorers to monitor KPIs such as CPC, CPA, and ROAS. Set up marketing automation tools to streamline ad delivery, retargeting, and reporting processes. Manage influencer collaborations and automate partnership tracking to measure campaign impact. Oversee display ads and banner automation, ensuring efficient ad placements and continuous optimization for conversions. Set up A/B testing for ads to compare performance and optimize creative, targeting, and ad formats. Create and manage remarketing campaigns, targeting users based on prior engagement or website visits. Integrate ad tracking pixels and conversion tracking across digital assets to improve data accuracy. Collaborate with the team to design ad visuals and copy that align with campaign objectives. Monitor and manage ad budgets, ensuring cost-efficiency and meeting monthly ad spend targets. Analyze competitor advertising strategies and identify opportunities for differentiation. Maintain relationships with ad platforms and networks, staying updated on new ad features and tools. Generate automated performance reports, providing regular insights to stakeholders on campaign progress.
Qualifications:
Bachelors degree in Marketing, Advertising, or a related field. Proven experience in digital marketing and advertising, with a focus on paid media campaigns. Strong understanding of programmatic ad buying and real-time bidding. Experience with Web3 advertising and blockchain technology is a plus. Proficiency in using marketing automation tools and analytics platforms such as Google Analytics. Excellent analytical skills and the ability to interpret data to make informed decisions. Strong project management skills and attention to detail. Ability to work collaboratively in a team environment. Excellent communication and interpersonal skills.
What We Offer:
Competitive salary and benefits package.
Opportunity to work with a leading firm in the blockchain and crypto industry.
Flexible working hours and remote work options.
Collaborative and innovative work environment.
Working Place:
Dubai