Digital Brand Manager

We are seeking a dynamic and experienced Digital Marketing Manager to join our growing shoe brand. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, drive online sales, and enhance customer engagement. You will collaborate with cross-functional teams and leverage various digital channels to meet the brand's business goals.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels including social media, email, SEO, PPC, and content marketing.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Manage and grow social media platforms to enhance brand presence and engagement.
• Collaborate with influencers and brand ambassadors to create authentic content and increase visibility.
• Oversee the development and maintenance of the brand’s website ensuring optimal user experience and functionality.
• Stay up-to-date with digital marketing trends and tools, implementing best practices.
• Coordinate with the design and product teams to create compelling digital assets (ads, graphics, etc.).
• Manage the digital marketing budget, ensuring efficient use of resources for maximum ROI.