Digital advertising - Performance Manager (Mobile Performance Campaigns)

Job Overview:

We are seeking a highly skilled and experienced Performance Manager to oversee and manage mobile performance campaigns. The ideal candidate should possess hands-on expertise in campaign setup across various performance models, optimization, and troubleshooting. Additionally, they should be well-versed in working with Mobile Measurement Partners (MMPs), tracking platforms, fraud prevention, and brand safety tools.

Key Responsibilities:

• Campaign Management:
• Set up and launch mobile performance campaigns across multiple models, including Cost Per Install (CPI), Cost Per Order (CPO), Cost Per Acquisition (CPA), and Cost Per Registration (CPR).
• Optimize and manage ongoing campaigns to meet and exceed performance KPIs.
• Analyze campaign data to provide actionable insights for optimization and scaling.

• Tracking & Integration:
• Work with leading MMPs such as Adjust, AppsFlyer, and Kochava for campaign tracking and measurement.
• Utilize experience with tracking platforms like Trackier to ensure accurate attribution and reporting.
• Collaborate with clients for seamless integration, reporting, and continuous updates.
• Troubleshoot campaign and integration issues in a timely and efficient manner.

• Fraud Prevention & Brand Safety:
• Monitor the fraud landscape and proactively identify potential threats to campaign performance.
• Implement measures to prevent fraud and ensure compliance with brand safety standards.
• Leverage fraud prevention tools to maintain high-quality traffic sources.

• Client & Partner Coordination:
• Communicate regularly with clients and internal teams to provide updates, insights, and performance reports.
• Build and maintain strong relationships with traffic sources to scale campaign performance effectively.
• Onboard new traffic sources and evaluate their performance for scaling opportunities.

• Strategic Planning & Execution:
• Develop and execute strategic plans to optimize media buying, budget allocation, and overall campaign efficiency.
• Stay up-to-date with the latest trends in mobile performance marketing and leverage new opportunities.
• Provide recommendations on campaign improvements based on industry best practices.