Job Requisition ID: 164444
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role:
As a Digital Design & Content Executive at M&S, you'll play a pivotal role in enhancing our online presence by leveraging your design skills to create captivating content that resonates with our Asian customer base. Your expertise in tools like Illustrator and Photoshop will be essential in shaping our digital materials, ensuring that our website, promotions, and campaigns are visually striking and aligned with our brand identity
What you will do: -
Description of Accountability:
- Site Monthly Refresh & Promotions – Asia:
- Artwork Creation: Utilize Illustrator and Photoshop to design promotional artwork that reflects our brand while appealing to local aesthetics and preferences.
- Content Planning: Collaborate with Digital Merchandisers to devise visually compelling content strategies tailored for the Asian market, incorporating local trends and cultural insights.
- Timelines: Develop and manage timelines for content launches to ensure timely delivery and alignment with promotional schedules.
- Imagery Sourcing: Identify and source culturally relevant imagery that engages our Asian audience, utilizing design principles to enhance visual storytelling.
- Content Sheet Confirmation: Confirm design and content strategies with cross-functional teams to ensure a cohesive brand message.
- Translations: Oversee content translations, ensuring they are culturally relevant and visually integrated into the designs.
- Image Management: Download, edit, and resize images in Photoshop to meet our branding requirements, maintaining high-quality visuals.
- KIBO Staging: Upload resized images to KIBO staging, ensuring they are optimized for the site and enhance user experience.
- Sign-off and Go Live: Coordinate with all teams for final approvals, ensuring that all content and designs go live seamlessly.
- Automatic Content Upload: Manage uploads for automatically scheduled content, including navigation elements, ensuring consistent design across the platform.
SEO Blog Post:
- Content Creation: Adapt existing blog content to suit the preferences of our Asian audience, enhancing engagement through visually appealing layouts.
- Product Integration: Curate and select images that complement the blog’s themes, using design techniques to highlight featured products.
- Page Building: Construct visually engaging template pages tailored for various Asian markets, utilizing design best practices.
- Landing Page Addition: Add blog posts to the "Inspire Me" landing page, enhancing visual appeal to promote visibility
SEO PLP Copy:
- Keyword Research: Conduct research focused on Asian market trends and keywords, integrating design elements that support SEO efforts.
- Copy Adaptation: Adapt copy to reflect local language and cultural nuances while maintaining visual consistency.
- Keyword Optimization: Ensure all content is optimized for search engines, enhancing visibility with a strong design component.
- KIBO Integration: Integrate optimized content into KIBO, ensuring visually cohesive presentation.
PPC (Pay-Per-Click):
- Campaign Artwork: Design eye-catching draft artwork for campaigns aimed at the Asian market using Illustrator and Photoshop, adapting sizes as needed for PPC platforms.
- Image Sourcing: Source images that align with campaign themes, ensuring they are compelling and visually engaging.
Required Skills to be successful:
- Excellent English skills (speaking, writing, and reading). Chinese would be advantage.
- Accuracy
- Consistency
- Solid understanding of marketing, media and technology.
- Have the ability to communicate clearly and effectively.
- Ability to succeed in a multi-cultural environment.
- High level of initiative, problem solving and decision-making ability.
- Target oriented and drive to exceed demanding challenges.
What equips you for the role:
- Bachelor's degree in Marketing, Communications, Design, or a related field.
- Proven experience in digital content creation with a strong emphasis on design.
- Proficiency in Illustrator and Photoshop, with a strong portfolio showcasing design skills.
- Strong attention to detail and an eye for aesthetics.
- Excellent communication and collaboration skills, particularly in multicultural environments
- 5+ years of experience in digital content creation with a strong emphasis on design
- Excellent communication and interpersonal skills.
We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
