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Title: CRM & Retention Manager, Middle East Location: Dubai, AE, 00000
As the CRM & Retention Manager, you will be responsible for designing and executing data-driven strategies to enhance consumer retention, loyalty, and lifetime value. You will play a pivotal role in leveraging consumer data to create personalized, seamless, and engaging experiences at every stage of the funnel, ensuring a strong connection between consumers and the brand. This role is critical in leveraging data-driven insights to strengthen consumer relationships, enhance engagement, and maximize long-term brand loyalty.

Define and track CRM and retention KPIs, including consumer lifetime value, engagement rates, churn rates, and loyalty program performance. Leverage data analytics tools and dashboards to provide real-time insights and actionable recommendations. Work with the SI team to enhance data architecture, ensuring robust tracking and reporting capabilities. Cross-Functional Collaboration Strong expertise in CRM, consumer retention, data management, and loyalty marketing. Experience in data segmentation, predictive modelling, and personalization strategies. Deep understanding of consumer lifecycle management, omnichannel engagement, and automated marketing workflows. Proficient in CRM tools, marketing automation platforms, and data analytics software. Strong analytical mindset with the ability to translate data insights into actionable marketing strategies. Excellent collaboration skills to work cross-functionally and align business priorities with CRM efforts.

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