Job Requisition ID: 164839
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
We are currently seeking an experienced professional to join our Group Corporate Communications team in the capacity of Corporate Communications Graphic Designer Lead
Overview of the role
As part of Al-Futtaim’s Corporate Communications team, you will have a passion for all things design. Collaborating with a wide range of stakeholders, you will help to create visually compelling and emotionally engaging content across our full spectrum of corporate communications channels.
Tasked with leading, designing and creating a wide range of visual, photographic, web, social media and print materials, you will help to develop high-impact and high-quality communications campaigns and events - all in support of our business objectives. There will be a special focus on support for our digital channels including websites, intranet and social media; helping to deliver successful strategies, content and conversations.
You will oversee our global design hub based in Cairo, Egypt, ensuring operations run smoothly and controlling the overall creative output from the team, ensuring it stays on brand and on purpose.
You will uphold our brand visual identity guidelines and be involved in new logo and assets creation. And, as we update our brand and visual identity guidelines, you will work on visual identity governance, working closely and collaboratively with the group broader network of marketers and designers to ensure compliance and take corrective actions where needed.
A confident communicator, you will be passionate, curious and with a strong eye for detail. You’ll be able to work with a wide range of internal stakeholders, as well as build good working relationships with third-party agencies and suppliers in order to produce high-quality materials on time and in budget.
What you will do
Visual Design & Content
- Provides visual communications support to Al-Futtaim, developing and executing visual corporate communication assets in the style and spirit of the brand using a mix of creative skills,
- Works across the business to develop and deliver upon design briefs by gathering information and data to clarify communications objectives,
- Delivers creative and visual content across a wide range of platforms on a day-to-day basis including print, website, intranet, social media content, email, presentations, brochures, reports and events,
- Keeps abreast and shares developments and trends in design and design software amongst the wider team.
Website & Intranet Content Development
- Functions as part of a team to create compelling content for our corporate website and intranet channels through the creation of digital artwork and content,
- Supports the creation and implementation of new web content with a focus on increasing awareness of and supporting Al-Futtaim’s internal / external communications priorities,
- Keeps up-to-date with latest communications trends and best-practice to ensure constant innovation and improvement wherever possible.
Logo Design And Management
- Design new logos and other brand elements as needed. Manage and update the brand’s logo library, ensuring consistency and adherence to brand guidelines.
- Manages and keeps up to date our inhouse image and content library,
- Works with vendors on creative briefs and content production whenever needed
Design Hub Management
- Acts as the team leader of our design hub team based in Egypt.
- Supervise the team and the end-to-end process, from briefing through delivery, ensuring high-quality output that is on-brand and on-time. Review resources allocation to meet briefs and requests volume and deadlines.
- Oversee the creative output of the remote design hub, ensuring that all work aligns with the company’s brand identity and strategic goals.
- Mentor and guide junior designers within the hub, promoting skill development, creative growth and staying abreast of latest trends and innovations.
Brand And Visual Identity Management and Governance
- Ensures that all designs and logos align with the brand visual identity guidelines,
- Ensures the group brand and visual identity guidelines are regularly kept up to date, and keep pace with the latest group developments.
- Acts as a brand ambassador, actively supporting Al-Futtaim’s corporate brand guidelines; working to achieve consistency of messaging, ‘look & feel’ and helping to infuse the brand purpose, vision and values across the organization.
- Drive brand and VI compliance and governance across the organization,
- Deploy and champion long-term vision for a harmonized and consistent brand and visual language across the organization.
Deliverables & Outputs (the ‘product’ and value-add that gets created):
- Designs for a range of projects delivered on time in full
- Logo and Visual Identity creation with full brand guidelines
- Complete adherence to corporate brand and visual identity guidelines across all divisions and brands towards all channels: online, offline, events, signage, intellectual property, logo design and creation (in English & Arabic)
Key Stakeholders: (Brands, Divisions, Functions, etc...)
- Al-Futtaim Group Corporate Communications Departments
- All Al-Futtaim Group Divisions: Automotive, Retail, Real Estate, Financial Services, Healthcare, AFEF, Blue, and Corporate Services (HR, Emiratisation, EIT)
Key Outcomes and Performance Indicators (How do you measure success?)
- Brand and Visual Identity Guidelines
- Internal feedback related to key projects
- Building consistent brand identity and visual language over time
- Design Hub utilization ratio and output quality
Required skills to be successful
- Creativity: Ability to generate innovative design solutions that align with the brand's identity and guidelines
- Attention to Detail: Keen eye for detail, ensuring that all designs are polished and professional.
- Collaboration: Ability to work effectively with cross-functional teams and divisions and incorporate diverse perspectives into design work.
- Adaptability: Ability to manage multiple projects simultaneously and adapt to changing priorities.
- Strategic Thinking: Ability to understand the broader business context and design accordingly to support corporate and business objectives.
What equips you for the role
- Relevant Degree or Diploma in graphic design or digital design, visual communications or related study
- Creative Content Development: 8+ years of experience in content creation and design, with a strong track record of translating creative ideas into visuals in either in-house or agency settings.
- Attention to Detail and Deadline-Driven: Demonstrates meticulous attention to detail, can work under pressure, and manage multiple projects within strict deadlines.
- Graphic and Communication Skills: Excellent graphic design, writing, and communication skills; fluent in English, with the ability to convey complex ideas in clear, accessible ways.
- Technical Proficiency: Professional knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office, and web/social media content management systems.
- Social Media and Video Skills: Experienced in managing content for social media platforms (LinkedIn, Facebook, Instagram, etc.) and has video editing/animation skills.
- Web and Print Knowledge: Familiar with mobile-responsive design, printing, and production processes, with basic HTML5, CSS3, and JavaScript knowledge as an advantage.
- Stakeholder Engagement: Strong presentation and communication skills, particularly in explaining design concepts to non-design stakeholders.
- Branding Expertise: Experience in brand logo design, visual identity guidelines, and brand management and governance.
- Organizational Skills and Trend Awareness: Strong organizational skills, up to date with trends in visual arts and best practices.
- AI Familiarity: An AI-first mindset, with the ability to leverage AI-powered design tools and technologies to enhance creative processes and outputs.
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