Corporate Communications Graphic Designer Lead

What you will do

Visual Design & Content

• Provides visual communications support to Al-Futtaim, developing and executing visual corporate communication assets in the style and spirit of the brand using a mix of creative skills,
• Works across the business to develop and deliver upon design briefs by gathering information and data to clarify communications objectives,
• Delivers creative and visual content across a wide range of platforms on a day-to-day basis including print, website, intranet, social media content, email, presentations, brochures, reports and events,
• Keeps abreast and shares developments and trends in design and design software amongst the wider team.

Website & Intranet Content Development

• Functions as part of a team to create compelling content for our corporate website and intranet channels through the creation of digital artwork and content,
• Supports the creation and implementation of new web content with a focus on increasing awareness of and supporting Al-Futtaim’s internal / external communications priorities,
• Keeps up-to-date with latest communications trends and best-practice to ensure constant innovation and improvement wherever possible.

Logo Design And Management

• Design new logos and other brand elements as needed. Manage and update the brand’s logo library, ensuring consistency and adherence to brand guidelines.
• Manages and keeps up to date our inhouse image and content library,
• Works with vendors on creative briefs and content production whenever needed

Design Hub Management

• Acts as the team leader of our design hub team based in Egypt.
• Supervise the team and the end-to-end process, from briefing through delivery, ensuring high-quality output that is on-brand and on-time. Review resources allocation to meet briefs and requests volume and deadlines.
• Oversee the creative output of the remote design hub, ensuring that all work aligns with the company’s brand identity and strategic goals.
• Mentor and guide junior designers within the hub, promoting skill development, creative growth and staying abreast of latest trends and innovations.

Brand And Visual Identity Management and Governance

• Ensures that all designs and logos align with the brand visual identity guidelines,
• Ensures the group brand and visual identity guidelines are regularly kept up to date, and keep pace with the latest group developments.
• Acts as a brand ambassador, actively supporting Al-Futtaim’s corporate brand guidelines; working to achieve consistency of messaging, ‘look & feel’ and helping to infuse the brand purpose, vision and values across the organization.
• Drive brand and VI compliance and governance across the organization,
• Deploy and champion long-term vision for a harmonized and consistent brand and visual language across the organization.

Deliverables & Outputs  (the ‘product’ and value-add that gets created):

• Designs for a range of projects delivered on time in full
• Logo and Visual Identity creation with full brand guidelines
• Complete adherence to corporate brand and visual identity guidelines across all divisions and brands towards all channels: online, offline, events, signage, intellectual property, logo design and creation (in English & Arabic)

Key Stakeholders: (Brands, Divisions, Functions, etc...)

• Al-Futtaim Group Corporate Communications Departments
• All Al-Futtaim Group Divisions: Automotive, Retail, Real Estate, Financial Services, Healthcare, AFEF, Blue, and Corporate Services (HR, Emiratisation, EIT)

Key Outcomes and Performance Indicators (How do you measure success?)

• Brand and Visual Identity Guidelines
• Internal feedback related to key projects
• Building consistent brand identity and visual language over time
• Design Hub utilization ratio and output quality

Required skills to be successful

• Creativity: Ability to generate innovative design solutions that align with the brand's identity and guidelines
• Attention to Detail: Keen eye for detail, ensuring that all designs are polished and professional.
• Collaboration: Ability to work effectively with cross-functional teams and divisions and incorporate diverse perspectives into design work.
• Adaptability: Ability to manage multiple projects simultaneously and adapt to changing priorities.
• Strategic Thinking: Ability to understand the broader business context and design accordingly to support corporate and business objectives.