Copywriter - Strategy & Digital - UAE

Role: Copy Writer:

The Arabic Copywriter is responsible for developing and executing full 360 marketing communications campaigns for Alshaya's portfolio of brands. The role includes translating and adapting marketing copy, creating original content, and supporting brand requests. The ideal candidate will have experience in copywriting, concept development, and project management, with a deep understanding of the Middle Eastern market.

Role details:

• Works within the Creative Studio internal team, reporting to the Creative Solutions Manager
• Creates, adapts & localizes copy based collateral and content for Alshaya’s portfolio of brands
• Conceptualizes brand campaign platforms for Alshaya’s top 10 brands’ campaigns based on the marketing calendar and key occasions
• Collaborates closely with the brand marketing teams to ensure copy is in line with brand guidelines and tone of voice
• Is up to date with the latest modes of communication that brands and content creators are leveraging to get closer to customers across industries
• Is aware of the cultural nuances, dialects and differences within the GCC market (focusing on the UAE,KSA, Kuwait and more) and can apply those different dialects when needed
• Possesses a strategic perspective to find the best way to communicate to Alshaya’s customer
• Translates data & research into insight-based platforms, taglines and more brand communication
• platforms
• Leverages AI tools to support his/her workflow to ensure an efficient and effective process of delivery
• Manages project and task delivery in a timely manner

Key Skills required:

• Native Arabic speaker with excellent written and verbal communication skills in both Arabic and English.
• Must know the Saudi/Kuwaiti dialect.
• Minimum of 2-4 years of experience in copywriting, preferably within a marketing or advertising agency.
• Strong creative thinking and concept development skills.
• Familiar with GCC dialects and differences
• Familiarity with the retail, fashion, food, health & beauty, or home furnishings sectors is a plus.
• High level of attention to detail and commitment to producing high-quality work.
• Ability to work effectively in a team-oriented environment and manage multiple projects simultaneously.
• Strong presentation skills
• Deep understanding of Middle Eastern culture and consumer behavior.

Advertised: 20 Jun 2024 Arabian Standard Time
Applications close: 19 Jul 2024 Arabian Standard Time

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