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CREATIVE · Dubai
Copywriter - Marketing
INSPIRE | EXHILARATE | DELIGHT
For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.
Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.
Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.
To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.
What you'll be doing
The Copywriter creates compelling CRM content that boosts customer engagement and strengthens brand loyalty. They ensure all communications are aligned with the brand's tone and strategy, optimizing content for effectiveness across digital platforms.
Key Responsibilities:
Assist in generating commercial copy for Men’s, Women’s, and Kids’ categories.
Write and manage email copy and web content, ensuring consistency with CRM strategies.
Create and manage content for emails and social media, aligning with the brand calendar.
Develop consistent and relevant tone of voice content for the brand website, all digital/social platforms, and retail activations.
Approve and edit CRM content for both internal and concession communication.
Main business partner for all eCommerce functions, leading the execution and workflow of digital content for all platforms.
Support with layout, copy, and tone of voice for all UX/UI across digital platforms
Support with the look and feel/tone of voice of all Product Display Pages, Development and Format in Collaboration with UX/UI team and Studio
Support Brand Marketing & Communications team with all key external and internal communications copy
Support with copy for PR &Marketing in both brand and private label press releases, communication and physical assets.
Align tone of voice with brand partnerships, merchandising in-store and online; ensuring a 360 look and feel of brand
Support in driving the globalization of the brand tone of voice
Ensure to stay updated and recommend content based on global trends, commerciality and innovation
Monitor competitive tone and messaging to provide insights for CRM content.
Align with the digital marketing team to ensure SEO optimization and effective use of brand style guides.
Support the editorial team in executing content strategies across digital platforms and eCommerce functions
What you’ll need to succeed
Brand Tone of Voice Management
Exceptional Copywriting & Editing
Effective Presentation Creator
Search Engine Optimization
Web UX/UI from a content and TOV perspective (not for editorial)
Strong understanding of fashion, luxury, eCommerce and Retail
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.
Department Role Copywriter Locations CREATIVE · Dubai
Copywriter - Marketing
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