Content & Social Media Specialist

We’re looking for a Content & Social Media Specialist to drive engagement, growth, and localization for Traze MENA’s digital presence. In this role, you’ll be responsible for managing social media platforms, creating compelling content, and optimizing website and landing page materials for both English and Arabic-speaking audiences. This is an opportunity to shape the company’s online voice, build brand awareness, and drive audience engagement through strategic content marketing.

Your success in this role will be defined by achieving these outcomes in the first 6-12 months:

• Successfully launch and manage Instagram, X (Twitter), and TikTok accounts.
• Develop and execute a content calendar that drives engagement, brand awareness, and follower growth.
• Track and analyze key performance metrics, optimizing content for better reach and interaction.

• Ensure website content aligns with the brand, is up to date, and optimized for SEO and user engagement.
• Develop landing pages that enhance conversion rates and localize content for both English and Arabic audiences.

• Create and localize high-quality text, visuals, and videos tailored to GCC & MENA markets.
• Work closely with the Creative Manager to ensure content aligns with branding and marketing goals.

• Establish and manage organic and paid collaborations with influencers and industry partners.
• Support Introducing Brokers (IBs) and partners with customized marketing content to enhance engagement and lead generation.

• Align content strategies with marketing campaigns and company-wide initiatives.
• Support internal teams in brand storytelling, event promotions, and social media amplification.