Content & Media Specialist
Job Id 24448 Category Marketing & Communication United Arab Emirates Company Name ADNOC Distribution Abu Dhabi 09/09/2024
Develop communications approach aimed at articulating the ADNOC Distribution story, its product offerings and Corporate Social Responsibility efforts across its broad stakeholder base in English campaigns, new releases etc. Meet with appropriate sales divisions representatives (internal clients) to discuss their marketing communication (digital and print) needs in English. Produce consistent content by researching and drafting press materials including brochures, technical bulletins, press releases, media advisories, talk points and feature articles ensuring positive brand impact in English language. Ensures design and development of the marketing content and information (text, images, videos, infographics) on all channel’s interactive applications are consistent and in line with ADNOC Distribution policies and ADNOC group guidelines. Analyze informative material and synthesize concepts and creative direction and propose a content for wider outreach and promotion of ADNOC Distribution’s business value in English language. Perform content theming, collect data from stakeholders in developing adequate visuals, and provide design support in order to maintain conceptual integrity and tone. Standardize English content across platforms and media and revise documents and updates arise to ensure consistency of external communications with the strategy of the department and overall organization plans. Support Manager Content and Media Relations in finalization and approval of all English language advertisement, brochures, product and services booklets and campaigns before roll-out on various channels including digital, print, news and press briefings. Liaises with higher management and PRD for consistency of core communications messages, sharing of content (print & digital), content presentation, and content promotion Collaborate with team members to ensure relevant digital, press and campaign content aligns with different communications publications and is consistent with all content promoted in different channels supporting online and print, internal, external, and global communications strategy execution. Manage the internal and external printing and production of all publications though external contractors. Manage relationship with print contractor, including the supervision, review, and invoicing for all ADNOC Distribution’s print requirements Align allocation of resources with technical specifications to meet the budgetary parameters of projects, prepare scope of services and evaluate suppliers as necessary. Act as the focal point to supply required graphic artwork and media material for international and local exhibitions.
About the Company
ADNOC Distribution is on a journey to change the retail landscape, delivering tangible actions to facilitate progress in providing sustainable mobility solutions for our customers. We are taking bold and transformative steps to grow our domestic and international footprint for our customers. We are customer-centric, offering digitally enabled journeys and providing innovative products and services to drive accelerated and sustainable development for the future of mobility.
About the Job
To develop coherent communications and content material in English for the communications, advertising and campaigning in alignment with ADNOC’s standards, policies and procedures to promote awareness and increase engagement from target audiences.
Key Accountabilities
Content Design and Development
Media Activities and Management
Analyze the performance of English language PR and Media campaigns and identify opportunities for changes in approaches, content and programs to ensure wider stakeholder outreach. Assess the impact of media campaigns, monitor competitors’ and discuss details with seniors. Initiate reports and provide recommendations based on market intelligence. Implement models to track and monitor English language press coverage, reputational risks and opportunities for ADNOC Distribution in order to inform section planning on a weekly, quarterly, and yearly basis. Contribute to relationship management with external media to facilitate high-quality, high-visibility coverage of ADNOC Distribution and its activities. Contribute to external media engagement for placing content created in-house, including paid (sponsored) articles, unpaid articles, and opinion pieces.
Archiving
Manage centralized non-technical archiving facilities, ensure the corporate heritage is maintained and well classified for quick and safe reference in future.
Minimum Requirements
Bachelor’s degree in Marketing Communication, Marketing, or Advertising from a recognized university. At least 5 years of experience in digital and social media marketing and advertising etc. Experience in Oil and Gas, Retail industry will be preferable.
Location Abu Dhabi, United Arab Emirates Location Abu Dhabi, United Arab Emirates
