JOB PURPOSE:
Creatively develops and leads communication programs, campaigns and content strategy across multiple
channels (Company intranet/online, video, print and events) to deliver integrated communications programs that
articulate the Company's key messages, business priorities and growth initiatives, as well as influence a positive
culture and engaged workforce.
KEY ACCOUNTABILITIES:
Job Specific Accountabilities
Content and Media Relations
Define the corporate positioning of the client and develop relevant narratives and compelling
messages to be implemented through the whole spectrum of the client’s internal and
external communications channels to strengthen stakeholder engagement.
Develop, manage, review and enrich the editorial content related to the client in all printed
publications and related communication tools, such as annual reports, press releases, statements,
brochures, booklets, social media, website, advertisements, TVC, corporate movies, documentaries
etc.
Ensure highest standards of efficiency and professionalism within the client’s printed
communication, by constantly bench-marking multi-national best practices and key trends; aligning it to
the company’s communication programs to enhance the client’s brand quotient.
Develop strategic content for executive communications, including speech writing and presentations
Lead the content development process from brief to execution, collaborating with stakeholders across
the team.
Develop and create all kinds of artworks, themes, and designs for the company as per annual plan and
ensure its compliance to the Corporate Identity, theme, ethics, and codes of conduct.
Support the communication needs of all client's departments, either in-house or through
external contractors
Supervise the creation, preparation and implementation of plans, design and artwork for all the client corporate publications, including identifying areas of potential interests, obtaining
necessary approvals, checking, editing and approving copywriter work and translation if relevant.
Manage and ensure quality control of outsourced service providers in concept, design, art direction,
production, print buying to ensure that the product aligns with the client’s expected
standards and norms.
Lead creative and content agencies or vendors to establish and coordinate content, ensure quality,
creative and timely deliverables.
Develop and edit media communications, campaigns and advertisements based on channel
appropriateness and intended use and audience consistently with the client’s brand in order
to promote its mission, vision and values
Investor Relations
Collaborate with the investor relations team to prepare and manage release of specific material and
appropriate content including presentation, brochures etc. for investors and shareholders, external
news agencies, media houses etc.
Analysis and Performance Management
Supervise, monitor and measure the client’s presence in the media, by implementing
relevant documentation and compiling systems.
RequirementsMinimum Qualification
Bachelor’s Degree in communications, marketing, journalism or PR
Relevant masters or post graduate degree is highly desirable
Minimum Experience & Knowledge & Skills
10 years of experience in Content and media relations role including at least 2-4 years in increasing
managerial responsibilities
