Content and Community Engagement Lead

Key Responsibilities:

Social Media Strategy & Content Creation

• Craft and execute a strategic content calendar across platforms (Instagram, X (formerly Twitter), TikTok, etc.).
• Develop bilingual content (Arabic & English) that resonates with the target audience and aligns with our brand tone.
• Consistently post, track engagement metrics, and adjust content based on insights and trends.
• Confidently engage on social media-appear in videos, share insights, and directly connect with our audience.

Community Management

• Actively nurture and grow our community on WhatsApp by fostering meaningful conversations.
• Create a positive, engaging atmosphere by responding to comments, addressing inquiries, and sparking discussions.
• Regularly monitor community sentiment and suggest improvements for a better experience.

Influencer & Partnership Management

• Source and collaborate with influencers and brand ambassadors in the finance and investment niche.
• Manage influencer campaigns, track their performance, and optimize relationships to boost reach and engagement.

Organic Follower Growth

• Drive organic growth through innovative campaigns, compelling content, and engagement tactics.
• Use data-driven insights to enhance growth strategies and elevate community engagement.

Content Writing & Market Insights

• Produce engaging content focused on US stock markets and investing trends for social media.
• Stay up-to-date with US market trends to provide timely, educational content for our community.

Requirements:

• Fluent in both Arabic and English (essential).
• In-depth understanding of the US stock market and basic investing principles.
• Proven expertise in social media management, content creation, and community growth.
• Strong bilingual content writing skills.
• Experience managing communities across platforms like WhatsApp, Telegram, or Discord.
• Confident in appearing on social media and creating video content (preferred).
• Experienced in influencer partnerships and campaign performance tracking.

Salt is acting as an Employment Agency in relation to this vacancy.

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