Commercial Manager, Milk Based Beverages - MENA
Location: Dubai, AE
You will join a dedicated group of sales and marketing professionals who create the basis for our brands and partner brands. Working within a matrix organization of Milk Based Beverages/Starbucks in Denmark and the Dubai Middle East North Africa Regional Office, we drive the daily business and build strong brands and bring innovations to the marketplace.
The position reports daily to the Head of MBB MENA in Dubai but will be part of the Global Starbucks business unit in Arla Foods and have direct line to MBB Commercial Director International.
Plan and execute the strategy for the worlds most famous Iced Coffee Brand
As Regional Commercial Manager you will be operationally responsible for Starbucks RTD business establishment and business execution. Whilst you have an immediate KPI of delivering the results according to the MBB MENA ambitions; you will also focus on the development for the future. In brief, your job spans commercial strategies, campaign concepts, budget management, customer insights, local strategy proposals, and reporting.
Your prime objectives will be to re-ignite the SBUX brand in MENA while you obtain, establish and execute marketing and sales plans based on local category insight into SBUX consumers, shoppers, customers, channels actions. You drive the annual budget plans and have indirectly P&L responsibility for your area as you will have to drive business momentum through our key markets in the region.
Extensive Sales and Marketing capabilities
You know the details of the entire marketing process and have hands-on sales experience either in the roles of sales, trade marketing, or marketing. On top of that, you have at least 3-5 years of experience with a global beverage organization. You have filled your toolbox with a wide range of solid standard and modern tools and know-how to operate in a sales and marketing matrix set-up. You have sharpened your business talent in a job as Key Account Manager and/or Category Manager or Marketing Manager in a beverage company.
This background has given you the skills to bring our products to market and drive well-known consumer brands like Starbucks® Iced coffee to further success. You excel in the relationship-building discipline and thrive in the role of initiator and the mastermind behind your marketing and sales activities. Moreover, you have an open and positive mindset, communicative behavior, and proficiency in written and spoken English.
If you have experience with beverages, it will be seen as an advantage.
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Ref.: 98989
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