Com&in Activity Specialist | Retail | IKEA Jebel Ali
Location: Dubai, AE Lead and inspire the Visual Merchandising and Interior Design/Activity teams and develop their visual merchandising and range presentation competence in order to strengthen the uniqueness of the IKEA identity in the stores. Support the Visual Merchandising/Activity teams in creating inspiring range presentation solutions that reflect life at home activities with seasonal relevance connected to the commercial activities. Manage the implementation of the vitality Calendar in the store. (360 approach, planning (store media aligned with media, commercial meetings, implementing and follow up together with the Sales Activity manager) Contribute in delivering the department action plan and ensure that specific store design initiatives are focused in order to grow our business and supporting Vitality/Activity commercial calendar. Be a part of the Commercial CAT team in the store and take all the necessary steps to get an activity implemented. Actively contribute in the regional Visual Merchandising Leaders network and share regional directions and global tools with the Visual Merchandising/Activity co-workers in the store. Ensure IKEA uniqueness and IKEA Brand identity in range presentation and store communication in order to distance IKEA from the competition. Take ownership for how the team with Vitality calendar and Store activities. Use knowledge of the IKEA Concept, strategic messages and the IKEA Swedish identity to plan, create and implement store solutions that support the commercial priorities and facilitate the mechanical sales system. Optimize sales by supporting local marketing initiatives, drive traffic to the store by supporting commercial calendar, communicates with Com&In and Marketing team - SO before executing details of marketing initiatives. Partner with other functions to organise Vitality/Activity meetings and activates local activities including new launches, seasonal celebrations and/or events. Gather information and run survey’s results for initiatives. Obtain relevant product and service information from the various departments and communicate it to the co-workers, allowing them to communicate to the customers in an accurate and timely manner. Develop, identify, utilize and update communication channels for delivering key messages (i.e. Intranet, monthly newsletter, etc.). Assist store management in a crisis by creating key communication messages and FAQs. Identify co-worker target groups and ensure that their information needs are met. Support all IKEA FAMILY initiatives and work closely with other departments to ensure IKEA FAMILY concept and benefits are available and visible throughout the store. + Products offer
+ Services offer
+ IFB offer
+ Seminars and workshops offer
Work with store sales/shopkeepers to make sure that the IKEA FAMILY shop is in shape as new at all time. Implement local commercial activities, IKEA FAMILY seminars and workshops Ensure that store co-workers understand the impact the IKEA FAMILY membership has on our long-term growth and profitability. Ensure that IKEA FAMILY offers together with external partners are communicated as additional benefits. Contribute to deliver the IKEA FAMILY action plan based on local potentials. Communicate the agreed action plan clearly to the store management and commercial team. Work with IKEA FAMILY responsible to create new ideas and increase IKEA FAMILY membership. Coordinate with the Com&In and Marketing team in Service Office for supporting national marketing initiatives (e.g.: catalogue & catalogue distribution, promotions, soft toy campaign and other online/offline initiatives) supporting the Vitality/Activity calendar. Support in the execution of projects that support the Marketing business plan Must have a minimum of 3 years experience in related field, preferably in retail marketing/IKEA Store. Must be a multitasker and have a strong team spirit. Proficient user of computer (especially all Microsoft & MS office Programs). Excellent command of English language * Excellent command of Arabic language is preferred.
