Required experience : Minimum 5 years
Position
About LOEWE
Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft, and culture around the world.
Role Mission
The Middle East Clienteling Manager will be responsible for the successful development and implementation of the clienteling strategy at Loewe in the Middle East, to develop client acquisition, engagement, retention, upgrade and loyalty, as well as the client events and experiences.
Job responsibilities
Clienteling
Together with the CRM & Clienteling Europe & Middle East team, you will set yearly objectives for the market and the retail network and monitor the achievements Identify and promote actions to improve data capture, conversion, outreaches, appointments, retention and loyalty of our local clientele Identify prospecting and client development opportunities in the market Support the rollout, execution and follow-up of outreach campaigns Support the development of a strong clienteling culture through training, coaching, shadowing, data sharing and monitoring Ensure adoption of the Loewe’s clienteling app by retail teams Implement clienteling guidelines & toolkits in the region, based on the input from EMEA CRM & Clienteling, and tailor them to market needs Ensure global and regional clienteling guidelines are respected.
Client Experience
Define, plan and ensure the implementation of in-store, offsite and at-home client events, activations and experiences to support collection launches, capsules, popups and democratic animations, in collaboration with the EMEA CRM & Clienteling and local marketing teams In alignment with the EMEA CRM & Clienteling, define animation targets, gather results and feedback, challenge teams on performance, with a strong focus on ROI achievement Support the regional team in the organization of VIC experiences such as Fashion Show, presales, high-end caravans, celebratory dinners, craft & cultural exclusive opportunities Challenge and support stores in developing comprehensive action plans to grow their VIC clients Coordinate, maximize and enhance client gifting, including ideation of a dedicated offer to celebrate local festivities. Manage the ordering process, deliveries, tracking and ROI calculation Monitor the budget for the market and ROI achievements
Profile
The ideal candidate for this role will possess the following skills and expertise:
At least 7 years experience in CRM / customer management roles Strong knowledge of the Middle East market and clientele Experience in overseeing the design, development, and implementation of in-store events Experience in producing / conducting high-level customer analysis University degree or college diploma in relevant field Having worked in luxury fashion brands in CRM / client related positions is mandatory Great capacity of leading and organizing multiple projects with great attention to detail. Flexible, enthusiastic and motivated with the ability to work to targets in a deadline driven environment. Fluent in English. Any other language is a plus.
Steeped in art and historical references, rooted in craft and tradition, Loewe has been reinventing leather craftmanship for almost 200 years. From its birth in Madrid in 1846 to its latest collection dedicated to the elegance of Chinese monochrome ceramics, the Maison’s journey has been defined by its core values: energy, creativity, and a thoroughly modern approach blended with traditional techniques.
Craft at Loewe is unconditionally bound up with art, an endless source of inspiration: from the British Arts & Craft masters to the whimsical world of Studio Ghibli, art is at the heart of every collection – and the House is committed to supporting the artists and creators informing its work.
Today, Loewe’s master artisans combine their craft knowledge, accumulated over generations, with new technologies to produce iconic objects presenting both instant appeal and enduring style: true incarnations of Loewe’s ideals and vision.
Radical and ever-evolving: here’s to another 200 years of Loewe history
Since 2013, Jonathan Anderson, Loewe’s Creative Director, has been carrying this vision ever further. One of the leading designers of his generation, Anderson has spearheaded a major rejuvenation of the House.
Through a redesign of the brand identity, a modern articulation of its commitment to craft (with the launch of the Loewe Foundation Craft Prize, for instance), and a series of critically acclaimed and genre-defining Women’s and Men’s collections, Loewe has been further elevated as an influential and global cultural force.
At the intersection of fashion, craft and culture, Loewe’s ambition is to be radical and ever-evolving. Craft and luxury are inextricably linked, and at Loewe, the one makes the other feel more accessible and tangible. By showing how the collections are made and honouring the complex artisanal processes behind them, it becomes possible to see their value and their merit. And by adding a cultural dimension – involving fine arts, film, dance, etc. –, Loewe has become a vibrant force for creativity and innovation, ensuring the brand’s durability for another 200 years… and more.
Required experience : Minimum 3 years
Required experience : Minimum 5 years
Clienteling Manager
Marketing - Loewe
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