Category Manager (CTC) Originals Footwear EMC

Purpose & Overall Relevance for the Organization: 

Define short-term and medium-term objectives to sustainably grow profitability and market share for Originals Footwear category within the EMC cluster.

Deliver a locally relevant range considering the consumer, brand strategy, channel requirements and the growth ambitions for adidas originals and entire business.

Key Responsibilities:

• Build and drive the footwear strategy and business plans for adidas originals footwear within the power team, being responsible for meeting all KPIs including NSLS, margin, range efficiency, productivity, range overlap and inventory management.
• Drive a compelling range/concept selection for the cluster, inclusive of seasonal inputs and requirements from the channel teams, balancing both brand and commercial considerations, and supporting the overall business strategy.
• Proactively track the performance of the business through our KPI’s to ensure we are maximizing sales, capitalizing on trends and mitigating any business risk “Healthy inventory, distribution and delivery tracking”
• Deliver on profitability through pricing, margin efficiency, product and channel mix and by driving differentiation within the marketplace.
• Manage the category end to end from strategy to range selection and all the way to campaign execution and sell out. Coordinating and collaborating with all key stakeholders.
• Input and execute the cluster seasonal Sell in process following the Brand Leadership as the operating model.

• Lead the collaboration with the wholesale key account teams to create the option plans and channel ranges per channel/segment tier for Alliance Partner accounts

• SCM collaboration to ensure (Speed OTIF, Phasing, SP, PO-PROD MOQ, IDL, Availability topics are planned and actioned.

 Key Relationships:

• Cluster Director CTC
• EM Hub and EM CTC teams 
• Cluster SLT, Channel & Sales teams
• Cluster SCM 
• Cluster MOPS, Brand Activation & Omni
• Market CTC assortment team
• Cluster Demand Planning team

KPIs:

• Category Net Sales growth MS & AMB
• GIM% planned brand growth
• Brand Health KPIS (Share of search, google keyword analytics)
• IDL, ensure we have a healthy inventory.
• Project KPIs (respect timing, qualitative contribution, etc.)
• Market Sales vs Plan
• Range size and efficiency (incl. overlap)

Knowledge, Skills, and Abilities:

• Extensive (5+ years) experience in product management, retail and/or sales with a distinct track record of success, and a high-level of knowledge in merchandising and retail environment
• Preferred knowledge of sport/fashion industry
• Strong presentation, communication and influencing skills
• Strong analytical skills and attention to detail
• Structured, organized and process orientated.
• Advanced user of MS Office suite of products, particularly Excel and PowerPoint
• Experience in both market and above market organization preferred.
• Advanced knowledge of Ranging processes and systems

Leadership

• Role models’ behaviors to secure a high-performance culture through communication and collaboration.
• Initiate and develop relationships throughout the company and in the broader community.
• Balance collaboration and independence to drive efficiency.  

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business and/or a minimum of 5-10 years equivalent professional experience, ideally in Product management/Merchandising/Retail/Sales.
• Fluent in English

• tory. Arabic is a plus.