Business Development Manager (Digital Marketing)

An international Digital Marketing agency and IT-tailoured software development company is recruiting a Business Developer to own and drive the sales process to identify and drive specific solutions, facilitate the pitch process, negotiate contracts, and drive new client engagements by working closely with the Delivery team. 

Key Responsibilities 

• Generation of qualified leads /responding to qualified leads, preparing (with necessary support) Requests for proposals, defining pitch process, actively participating in pitch deck preparation, and doing necessary contract negotiations including negotiations on commercials / in-line internal policies to close the deals. 
• Understanding the Company's Offerings viz., SEO, Content Marketing, and Social Media Marketing, Performance Marketing, etc. Understand the value proposition and unique selling points of these services. 
• Working with the delivery team and other functional teams in closing new sales opportunities: 
• Generate and develop new opportunities to increase revenue through cold calling/prospecting ∙ Schedule appointments with influencers and decision-makers at new client prospects, to identify new opportunities, as well as with Existing Clients, to identify new revenue opportunities. 
• Design and present professional demonstrations and presentations of services ∙ Effectively and proactively attend conferences and seminars. 
• Provide competitive and market intelligence to the Head of Operations and delivery team.
• Should act as a bridge between the client and the operation center. 
• Maintain selected customer relationships and develop and implement strategies for expanding the company's customer base by leveraging existing clients and solutions 
• Manage the client's specific sales process, and set appropriate metrics for sales funnel management ∙ Perform updating and maintenance of accounts of customers including contact names, numbers, call history, and opportunity details. 
• Keep the sales status updated and own the number of accuracies.
• Market Research: Conduct thorough market research to identify potential client segments that would benefit from the company's services. Understand the competitive landscape, industry trends, and client needs in these areas. 
• Building Client Profiles: Develop detailed profiles of ideal clients, including their industry, size, pain points and objectives. 
• Creating Outreach Strategies: Develop strategic outreach plans to connect with potential clients. 
• Crafting Sales Collateral: Working with the marketing team to create compelling sales collateral, including case studies, presentations, and pitch decks, highlighting the benefits of the company's services in SEO, Content Marketing, Performance Marketing and Social Media Marketing. 
• Pipeline Management: Establish and maintain a robust pipeline of potential clients, tracking interactions, and progress through the sales cycle. Utilize CRM software or other tools to organize and manage leads effectively. 

Key Skills and Experience 

Skills 

• Outstanding Selling capabilities and excellent Interpersonal skills with client business stakeholders at senior management level and above 
• Excellent Organizational, Communication, and Presentation skills with an attention to detail. Internet savvy and proficient with a sales database (Zoho CRM) and office productivity tools (i.e. Outlook, Word, Excel). 
• Organized, Goal – driven and tracker-oriented. 
• Fluent communication in English.

Experience 

• Familiar with Customer Relationship Marketing (CRM) and Digital Marketing domains including Consumer Engagement, People-based Marketing, Data Mining & Analytics, marketing technology, and performance media 
• Knowledge and experience in Digital Marketing experience, performance media, and Agency marketplace. 
• At least 3-5 years of Sales experience in digital marketing services.