Brands Engagement Marketing Executive - Aura - Strategy & Digital - UAE
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Job Number:4388839
Work type:Permanent - Full Time
Location:UAE
Categories:Mid-Senior Level
Brands Engagement Executive
Role Profile
Commercially driven and lead engagement with brands in securing offers and rewards that drives key KPI’s
Showcase and help brands understand the value of data
Design, configure, test, and quality assure offers and rewards to optimize user experience
Maintain high standards of Arabic content quality and alignment with market trends.
Keep abreast of loyalty programme competitor activities by division
Share results and performance of key campaigns and engagements with brands
Support the Loyalty Marketing team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme
Working closely with the Alshaya Brands, translating Brand Marketing Plans into Loyalty Programme opportunities
Key Performance Areas
Lead Loyalty Programme initiatives in order to drive customer acquisition, development, retention at a brand level
Foster great relationship with brand partners
Promote customer engagement through Customer Loyalty Offers and Rewards
Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams,
Drive Brand Planning sessions with Alshaya brands, translating the brand elements into Loyalty exclusive activities
Planning, development and execution of omni channel campaigns, to provide an effective sales funnel to maximize loyalty value
Adopting and helping brands adopt new processes and best practice standards
Supporting the adoption of brand guidelines across the business
Skills Required
Essential
Ability to work with internal and external stakeholders on multiple deliverables
Think both creative and strategically, translating into marketing campaigns
Proactive with organizational skills
Detailed oriented with strong inter-personal skills
Good problem-solving and a logical approach to work
Excellent communicator (written and verbal); AR is preferred
Team working
Experience
3+ years direct experience in Marketing or Brand Planning
Experience within Fashion / Beauty/ Wellness / Food industry
Experience in cross channel marketing campaigns (SMS, email, push notifications, digital, social media, website/web portal)
Planning, executing and delivering Marketing Campaigns
Expert user of MS Office: Excel, Word, PowerPoint
Advertised:09 Oct 2024 Arabian Standard Time Applications close:08 Nov 2024 Arabian Standard Time