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Marketing · JA Resorts & Hotels
Brand Marketing & Communications Manager
Job Specification:
The Group Brand Marketing & Communications Manager will be responsible for developing and executing marketing strategies, managing brand communications, and overseeing digital channels, including the website, to ensure alignment with the brand identity and business objectives.
Duties and Responsibilities*:
Brand Marketing:
Assist in the development and implementation of marketing strategies to enhance brand awareness and drive engagement. Support the shaping and communication of the brand vision, mission, and positioning across marketing channels. Manage brand messaging and identity in collaboration with internal teams and external agencies. Conduct market research to identify industry trends, competitive insights, and customer preferences. Oversee the creation of marketing collateral, including brochures, digital ads, and promotional materials. Assist in measuring and reporting on brand performance and customer insights to inform future marketing initiatives.
PR & Communications:
Support the execution of a PR & communications plan to support business goals. Collaborate on the creation and distribution of press releases, newsletters, and social media content. Assist in managing media relations and building relationships with key journalists and influencers. Ensure consistent internal communication to keep employees informed of key updates and initiatives. Provide support during public relations efforts, including promotions, media relations, and crisis communication when necessary.
Website Management:
Collaborate with creative and content teams to ensure the website reflects the brand’s identity, vision, and messaging, through cohesive copy and visuals. Coordinate the development and refresh of website content (copy, images, and multimedia) to maintain brand consistency and engage visitors with a compelling narrative. Ensure all website elements, including copy and visuals, are in line with the brand’s overall strategy and positioning, enhancing user experience and emotional connection with the brand. Work with in-house designer and e-commerce resource to update the website’s layout and design, ensuring it aligns with the brand’s aesthetic and enhances visual storytelling. Monitor brand representation on the website, ensuring all content is regularly reviewed and optimized to reflect the latest campaigns, brand tone, and product offerings. Ensure compliance with brand guidelines in all website content and work with external agencies to maintain consistency across all digital touchpoints.
Experience and Skills:
Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree or professional certifications in brand management, communications, or digital marketing is a plus. Minimum of 5 years of experience in brand marketing and communications. Strong understanding of digital marketing, SEO, and website management. Excellent written and verbal communication skills. Ability to manage multiple projects and meet deadlines. Proficient in marketing tools such as CMS, CRM software, and analytics platforms. Analytical thinker with attention to detail and problem-solving skills. 5+ years of experience in brand marketing and communications, with a proven track record of managing brand campaigns and content development across digital platforms. Experience working with cross-functional teams (agencies, designers, copywriters, web developers) to ensure brand consistency across all digital and offline touchpoints. Strong background in content management and creative development, with a focus on brand messaging, copywriting, and visual storytelling. Proven experience in developing and executing brand strategies that enhance customer engagement, loyalty, and brand awareness. Familiarity with working with external agencies and creative teams to produce marketing collateral, campaign assets, and digital content that align with brand guidelines. Understanding of SEO and user experience principles, collaborating with digital marketing teams for performance-related tasks. Excellent communication and collaboration skills, with the ability to liaise effectively with internal teams and external partners.
Department Role Marketing Manager Locations JA Resorts & Hotels Marketing · JA Resorts & Hotels
Brand Marketing & Communications Manager