ABOUT THE COMPANY
AZADEA Group is apremierlifestyle retail company that ownsand operates more than 40 leading internationalfranchise concepts in fashion and accessories, food and beverage, home furnishings,sporting goods, multimedia and beauty and cosmetics across theMiddle East and Africa spreadacross 13 countries overseeing more than 700 stores.
JOB PURPOSE
The Brand Manager guides the retail brand management team in devising and implementing strategic plans centered around the brand's values. He/she contributes to the advancement of their assigned brand, focusing on promotion, event planning, business analysis, and new product development for established stores. Moreover, he/she oversees and manages the brand’s presence across multiple territories, devising and implementing strategic action plans that align with the brand’s direction to foster growth and enhance performance.
RESPONSIBILITIES
Drive brand growth and expansion into new geographical areas through comprehensive market and commercial analysis.
Manage store operations to ensure seamless functioning, accurate pricing, and effective merchandise display. Coordinate schedules and collaborate with window dressers to enhance visual appeal. Set and manage the teams' seasonal travel budget, overseeing their schedules and coordinating plans with relevant stakeholders.
Choose collection products in line with market trends, analyze the target market, pricing, and competition to deliver brand-related reports and requested data.
Enhance pricing strategies through thorough market analysis, competitive mapping, and margin stimulation techniques.
Implement proactive action plans to address unmet targets and drive sales results forward. Collaborate with relevant departments to enhance operational efficiency, minimizing costs while maximizing profits.
Oversee and ensure the implementation and adherence to terms, conditions, and rules outlined in franchise and lease agreements.
Coordinate and implement events, promotions, sales, and special collections with the marketing team and suppliers to boost brand sales. Participate in developing the brand marketing strategy to enhance visibility and drive sales.
Work closely with relevant stakeholders to establish seasonal budgets, ensuring clear standards for sales, inventory rotation, and loss management. Collaborate with key stakeholders to define and adhere to seasonal budgetary guidelines.
Ensure optimal stock rotation and quality within budget to achieve healthy margins. Enhance sales performance while effectively managing margins and optimizing profitability. Conduct ongoing analysis to maximize sell-through at full price and strategically plan inventory.
Recruit, train, motivate, and evaluate the team to ensure that the department has the necessary skill base, and that staff are optimally motivated and enabled to maximize their potential and contribution to the company.
LANGUAGE & TECHNICAL SKILLS
Language Proficiency
Fluency in English.
Fluency in Spanish, or Italian, or French is a plus.
Technical Skills
Proficiency in MS Office.
EDUCATION
Bachelor's degree in a related field.
EXPERIENCE
General Experience
Six to eight years of experience in a similar role.
Managerial Experience
Three years of experience in a managerial role.
BEHAVIORAL COMPETENCIES
Business Insight
Applies knowledge of business and the marketplace to advance the organization's goals. For example, has a sophisticated grasp of business drivers, finds new ways to increase own contribution. Stays attuned to business and industry changes, ensures own activities remain aligned to key objectives.
Customer Focus
Builds strong customer relationships and delivers customer-centric solutions. For example, keeps in contact with customers to ensure problems are resolved, or to improve customer service. Studies customer feedback and emerging customer needs and uses these to determine some creative new ideas.
Plans and Aligns
Plans and prioritizes work to meet commitments aligned with organizational goals. For example, outlines clear plans that put actions in a logical sequence; conveys some time frames. Aligns own work with relevant workgroups. Takes some steps to reduce bottlenecks and speed up the work.
Drives Results
Consistently achieves results, even under tough circumstances. For example, holds self to high standards of performance; sets some challenging goals; wants to achieve meaningful results; pursues initiatives/efforts to successful completion and closure. Focuses on key goals, even during setbacks and obstacles.
Develops Talent
Develops people to meet both their career goals and the organization's goals. For example, shares own experience and expertise with others if asked. Provides constructive feedback and other support for other people's development.
Persuades
Uses compelling arguments to gain the support and commitment of others. For example, gives many insightful suggestions and offers thoughtful positions, once informed about the issues. Thinks carefully and solicits insight into how to build a compelling argument that resonates with others' interests.
Being Resilient
Rebounds from setbacks and adversity when facing difficult situations. For example, is calm and professional in difficult situations; continues to work toward objectives. Overcomes obstacles without becoming discouraged; draws lessons from failures. Recovers from setbacks and adversity.
Azadea Group is an Equal Employment Employer – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or any other characteristic protected by relevant local laws.