Brand Experience Manager

What you will do

Brand Experience: 

• Strategize, plan and execute all product launches, including media event, VIP & public activations
• Plan and executive sales events in various showrooms to increase footfall 
• Set up a sustainable Toyota and Lexus brand standards program
• Work alongside the Senior Managers for each brand and GM Marketing to work on various partnerships and sponsorships for both brands 
• Responsible for asset development and refresh in sales and service centers 
• Plan and organize network development events such as showroom openings, refurbishments, etc. 
• Support relevant teams for other internal events such as National Skills contest, HR events, etc. 
• Strategize all public activations/ guerilla activities to increase brand awareness and engagement 
• Manage event budget to ensure no over/under spend 
• Reporting and PDCA (Plan, Check, Do, Act) so there are learnings for future projects   

Instore Experience: 

• Analyze brand positioning and consumer insights
• Partnering with cross-functional teams to enable the success regarding customer experience
• Develop a strong understanding of the brand's key customer journeys
• Define KPIs to monitor success and progress
• Responsible for brand standards across both brands
• Implement brand guidelines, monitor product display and customer reactions 
• Conduct audits in all locations 

Development: 

• Actively participate in trainings to improve personal leadership skills 
• Develop a succession and training plan in conjunction with the brand experience team to ensure a clear career growth path is created with transparent milestones and objectives. Activity should include relevant training courses, mentoring and new projects to create empowerment with accountability.