Assistant Manager - Liabilities & Accounts

The DSF Liability and Accounts Unit is the sales channels under Retail banking, catering to the Liability requirements of Emirates NBD & new to bank customers in UAE. The unit’s core responsibility is to increase the market share of Liability Business and function in line with the Group’s overall business strategy.

The Unit is responsible for developing and growing fixed deposits and CASA base for the Retail bank, offering a strong payroll proposition for corporate with best-in-class liability products offers. Creation of integrated sales models for Personal and Priority Banking segments focusing on payroll sourcing, servicing, managing new and existing relationships.

The unit will also focus on cross selling of other retail banking products such as, credit cards, Bancassurance, overdraft, etc. to increase the profitability of the unit and the overall revenue for Retail Bank.

• To develop and increase fixed deposits and CASA base in retail banking.
• Unique contribution of job holder is to achieve given targets and provide new and existing customers high standards of customer service.
• Provide professional and expert advice on products & services to customers and business leads to other units to ensure that business opportunities are realized.
• To proactively contact customers in portfolio in order to capture higher share of wallet by cross-selling products and marketing new products and services.
• Accountable for regular monitoring of client satisfaction and service quality levels by ensuring that client expectations are consistently met and exceeded.