One of the leading retail Conglomerate & Ecommerce giant is searching for a high caliber Brand Marketing Manager.
The responsibilities are as follows-:
The Brand Manager will be responsible for the execution of all brand strategies and initiatives. The role combines creativity with analytics to enhance brand visibility, drive customer loyalty, and ultimately, increase sales. This position works closely with buying, planning, sales, and customer service teams to ensure a consistent brand message across all channels and touchpoints.
Key Responsibilities: 1. Brand Strategy & Positioning: o Implement the overall brand strategy to enhance the company’s position in the market.
o Conduct market research and analyze competitor activities to identify opportunities for brand growth.
o Maintain brand guidelines to ensure consistency across all platforms and materials.
o Articulate the unique selling proposition (USP) of the brand to communicate effectively with target audiences.
2. Campaign Planning & Execution: o Lead the planning, execution, and monitoring of brand campaigns across digital and offline channels, including social media, email, paid advertising, and influencer partnerships. o Collaborate with the marketing team to create compelling, innovative campaigns that resonate with the brand’s target market. o Work with creative teams (designers, photographers, videographers) to produce visually impactful content that aligns with the brand’s voice and identity.
3. E-commerce Strategy & Management: o Collaborate with the e-commerce team to ensure that the brand message is consistently conveyed across the website, product listings, and user experience. o Optimize the online shopping experience to enhance conversion rates, average order values, and customer retention. o Drive product storytelling through detailed descriptions, lifestyle imagery, and other online content to increase engagement and sales
. 4. Customer Insights & Community Engagement: o Monitor customer feedback and trends to refine brand positioning and improve customer satisfaction. o Foster community engagement by creating brand-driven content, influencer partnerships, and user generated content campaigns.
5. Cross-functional Collaboration: o Work closely with buying, planning, and supply chain teams to ensure that product offerings align with brand values and customer demand.
6. Budgeting & Reporting: o Develop and manage the brand marketing budget to ensure efficient allocation of resources. o Provide regular performance reports, KPIs, and analysis to senior management on brand health and campaign effectiveness. o Track and optimize the ROI of brand-related initiatives, ensuring the company’s investment in brand marketing generates measurable business outcomes.
Education: Bachelor’s degree in Marketing, Business, Fashion, or a related field. A Master’s degree or relevant certifications is a plus.
• Experience: minimum 5 years of experience in brand management, marketing, or e-commerce, preferably in the fast fashion or retail industry.
• Skills: o Strong understanding of digital marketing, social media trends, and e-commerce platforms.
o Creative thinker with the ability to lead innovative brand initiatives.
o Analytical mindset with experience in data-driven decision-making. o Strong communication, leadership, and collaboration skills.
Genius Consultants Ltd., a key player in the Indian Staffing Solutions and HR Services industry, began operations in 1993, offering Permanent Staffing Solutions. Over three decades, Genius has expanded its services to include Permanent and Flexi Staffing Solutions, PayHRMS, IT Recruitment and Staffing, Statutory Compliance Management, Background Checks, Managed Service Provider (MSP), Integrated Facility Management, and Security Services. Founded by Mr. Rajendra Prasad Yadav, Genius has grown to achieve over INR 1800 Cr. turnover in FY 2023-24. The company operates from 15 branch and area offices in India, with its Global Corporate Headquarters in Kolkata, and an overseas subsidiary in Dubai, UAE. Genius HRTech L.L.C. – FZ serves international clients, focusing on Executive Search, Senior and Mid-Senior Level Hiring, GCC & Emirati National Sourcing, and Tech & Project-Based Hiring across various industries, including FMCG, Retail, Hospitality, IT, Construction, Fashion, Banking, Healthcare, Oil, Power, Education, and Logistics. In recent years, Genius Consultants Ltd. has placed over 400,000 professionals and 75,000+ associate workforce through its Workforce Staffing Solutions. The company actively engages in CSR initiatives under “Genius Foundation,” supporting projects like Muktodhara, Shiksharpan, and youth skill development programs. Genius is a member of TIE, NHRD, ISF, ISTD, and NASSCOM, participating in numerous social events across India. Recognized for its excellence, Genius received the “Economic Times Industry Leaders East 2020” award for 'ET - Leading Staffing and Recruitment Services’ and was named one of the “Largest Staffing Firms in India of 2022” by Staffing Industry Analysts (SIA). The company is also certified by ISO 27001:2013 and ISO 9001:2015, affirming its status as a leading provider of Integrated Workforce Solutions and HR Services in India by market share in fiscal 2023-24.