1. To support the Manager Trade Marketing in executing all trade marketing activities for assigned categories and ensuring smooth execution of these activities
2. To handle sales and operations for the business unit and liaise with the sales team to conduct promotion activities and achieve agreed volumes, market executions and OSA targets
Market Intelligence:
1.Category analysis (Nielsen)- monitor competition and grow sales and market share, generate insights & develop actions based on monthly analysis
2.Liaising with Trade marketing on EPOS analysis and generation of actions
3.Market visits/ Competition analysis/ distribution gaps
4.Initiating consumer research and integrating the findings into plans
Marketing Strategy:
5.Develop the Category Brand Marketing strategy, plans, and AOP
6.Define annual Marketing calendar for the Brand defining activities to generate pull and grow sales
7.Portfolio management (Pricing, Promo card, extensions, etc.), and build necessary case for NPDs/ Product innovations and renovations aligning with internal and external stakeholders
8.Monitoring performance on ecommerce platforms and liaise with E-com team to ensure portfolio is available and activated to grow
9.Analyze the brand monthly financials and take necessary actions to optimize (if necessary) based on reports (Vol sales, P&L, Budget vs. Actuals, CMI/TMI)
Marketing Activities:
10.Developing and implementing marketing campaign and brand communications (Digital/ ATL/BTL)
11.Create relevant Brand promos/ consumer activations, and measure ROI
12.Develop tools for implementation in coordination with Sales & TM along with supporting activity calendars
13Exhibition support
14.Monitoring and managing social media.
15.Work with agencies to develop and execute activities in line with the strategy
Budgeting & Reporting:
16.Ensure ongoing CMI budget tracking to monitor any deviation due to overspend or underspend
17.Reporting: Prepare for Weekly updates, AOP’s, QBR, PMR and MBR meetings. Developing and delivering Annual Marketing Plan including Volumes, Values and Margins for various markets. Monthly gap analysis, plans to cover the gaps.
Minimum 5 Years FMCG retail B2C working experience in the UAE/GCC out of which 4 years should be in Marketing. An intricate understanding of regional dynamics, macroeconomics, Ecommerce, Modern Trade and Traditional Trade channel dynamics with a proven track record of achieving Category Targets.
Degree holder majoring in Marketing, or a related discipline from reputed university.
Languages: English speaker (Additional: Arabic for Arab portfolio AM/ Hindi for Asian portfolio AM)