الوصف الوظيفي
Affiliate Manager (MENA)UAE, Dubai Marketing – Local Marketing / Remote Responsibilities:+ Primary: KOL Management+ Proactively reach out to KOLs (Key Opinion Leaders/Influencers/YouTubers) to expand our affiliate network.+ Handle negotiations, onboarding processes, and any necessary paperwork to ensure smooth integration of new affiliates.+ Maintain consistent and effective communication with affiliates to build strong relationships.+ Analyze affiliate performance data and provide actionable recommendations to enhance their effectiveness.+ Develop and implement promotional campaigns with a strong focus on maximizing ROI.+ Build reports using internal data to track and optimize the overall performance of the affiliate channel.+ Continuously monitor industry trends, competitor activities, and emerging KOLs to stay ahead in the market.+ Secondary : SEO/ASO+ Act as primary POC on the regional team to identify and act on backlink building, content strategy, messaging, and partnership opportunities. + Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to our website.+ Interact with external vendors to build backlinks to our website and implement our link building strategy.+ Keep track of Binance’s backlink profile to maintain healthy links.+ Research and understand the crypto ecosystem, find new link opportunities by using the latest search techniques and conducting competitor backlink analysis.+ Optimize on-page elements, including meta tags, headers, URLs, and content, to improve search engine visibility.+ Develop and execute ASO strategies and competitor analysis to improve app store rankings and increase downloads for our mobile applications.+ Collaborate with the content, design, and global SEO teams to ensure SEO and ASO best practices are implemented across all digital assets.Requirements:+ Experience in managing affiliate and/or community programs, preferably in the fintech space, ideally in the crypto space.+ Strong understanding of cryptocurrency, blockchain technology, and the broader fintech landscape.+ A business development background is a plus.+ Strong interpersonal skills with the ability to build relationships and manage a diverse community.+ Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.+ Strong analytical skills and the ability to interpret data and make data-driven decisions.+ Experience as an SEO and ASO Specialist or similar role is a plus. + Experience in working with media, celebrities, key partners, or influencers.+ Fluency in Arabic & English is required to effectively coordinate with partners and stakeholders.
