Affiliate Manager (MENA)
UAE, Dubai Marketing – Local Marketing / Remote
Responsibilities:
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Primary: KOL Management
+ Proactively reach out to KOLs (Key Opinion Leaders/Influencers/YouTubers) to expand our affiliate network.
+ Handle negotiations, onboarding processes, and any necessary paperwork to ensure smooth integration of new affiliates.
+ Maintain consistent and effective communication with affiliates to build strong relationships.
+ Analyze affiliate performance data and provide actionable recommendations to enhance their effectiveness.
+ Develop and implement promotional campaigns with a strong focus on maximizing ROI.
+ Build reports using internal data to track and optimize the overall performance of the affiliate channel.
+ Continuously monitor industry trends, competitor activities, and emerging KOLs to stay ahead in the market.
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Secondary : SEO/ASO
+ Act as primary POC on the regional team to identify and act on backlink building, content strategy, messaging, and partnership opportunities.
+ Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to our website.
+ Interact with external vendors to build backlinks to our website and implement our link building strategy.
+ Keep track of Binance’s backlink profile to maintain healthy links.
+ Research and understand the crypto ecosystem, find new link opportunities by using the latest search techniques and conducting competitor backlink analysis.
+ Optimize on-page elements, including meta tags, headers, URLs, and content, to improve search engine visibility.
+ Develop and execute ASO strategies and competitor analysis to improve app store rankings and increase downloads for our mobile applications.
+ Collaborate with the content, design, and global SEO teams to ensure SEO and ASO best practices are implemented across all digital assets.
Requirements:
+ Experience in managing affiliate and/or community programs, preferably in the fintech space, ideally in the crypto space.
+ Strong understanding of cryptocurrency, blockchain technology, and the broader fintech landscape.
+ A business development background is a plus.
+ Strong interpersonal skills with the ability to build relationships and manage a diverse community.
+ Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
+ Strong analytical skills and the ability to interpret data and make data-driven decisions.
+ Experience as an SEO and ASO Specialist or similar role is a plus.
+ Experience in working with media, celebrities, key partners, or influencers.
+ Fluency in Arabic & English is required to effectively coordinate with partners and stakeholders.
