Affiliate/Influencer Specialist - Central eCommerce

The Affiliate Marketing Officer works within and supports the Affiliate Marketing team within the Performance Marketing & Online team, to positively impact the Alshaya eCommerce business and customer experience.

Working with the Affiliate Manager and team, this role has responsibility and for the management of all link-based Affiliate Marketing within eCommerce including the campaigning and trading of these activities, the development of strategy and the management of media partner and external relationships.

This role:

• Works within the Affiliate Marketing team, reporting to the Affiliate Marketing Manager, inside the Digital Marketing team.
• Is jointly responsible for the management, development and performance of the Affiliate Marketing channel within eCommerce.

Trading

• Support the management and development of the Affiliate Marketing channel to support and achieve each brand’s eCommerce Business Plan and the Business Plan for total eCommerce.
• Plan and manage the Affiliate Marketing budget, as part of the total eCommerce marketing spend and in close conjunction with the Acquisition Senior Manager, to meet marketing channel targets, eCommerce ROI targets and deliver the P&L.

Campaigning

• Plan and execute marketing campaigns across eCommerce Affiliate Marketing networks and affiliates as per each brand campaign plan
• Continuously review and optimise all aspects of campaign performance to improve channel KPIs including but not limited to CPC, CPS, CPO, CPA and ROI.
• Work with the design team, content teams, brand team, other internal stakeholders, and external partners, to create engaging advertising copy and content to improve the customer experience and media performance via CTR and other marketing metrics.
• Lead on quality control and performance across all Affiliate Marketing activity, including but not limited to the review of affiliate profiles, the recruitment of affiliates, and the pre-launch review of campaigns and content.

Expertise

• Maintain an up to date, expert level of knowledge within your field of expertise and across your professional network and remain aware of key industry developments and innovations and their application to Alshaya.