As a Account Director, Strategy, you will play a key role in developing and designing comprehensive communication strategies for our clients. This includes identifying target audiences, developing messaging frameworks, and ensuring cohesive, impactful communications across all channels.
Key Responsibilities:
- Strategy Development: Co-lead the development of comprehensive communication strategies tailored to client needs, ensuring alignment with their business objectives.
- Audience Analysis: Conduct research and analysis to identify target audiences, assess communication needs, and tailor messages for maximum impact.
- Messaging & Positioning: Create compelling and consistent messaging frameworks that articulate key client value propositions and resonate with stakeholders.
- Campaign Development: Design communication campaigns across multiple platforms (digital, social media, traditional media, etc.).
- Stakeholder Engagement: Design stakeholder engagement strategies, ensuring effective communication with internal and external stakeholders.
- Measurement & Evaluation: Establish KPIs and reporting mechanisms to measure the effectiveness of communication strategies and provide actionable insights for improvement.
- Client Liaison: Act as the primary point of contact for clients, providing expert guidance and ensuring the timely delivery of communication deliverables.
- Collaboration: Work closely with creative teams, PR specialists, content creators, and digital marketing experts to deliver cohesive communication solutions.
- Industry Trends: Stay abreast of industry trends, emerging technologies, and best practices to ensure innovative communication strategies for clients.
Qualifications:
- Education: Bachelor’s or Master’s degree in Communications, Public Relations, Marketing, or a related field.
- Experience:
- Minimum of 6 years of experience in consulting and communications strategy, preferably in an agency or consultancy setting (Big 4).
- Proven experience in developing and executing multi-channel communication strategies.
- Experience with stakeholder engagement internal and external
- Skills:
- Strong analytical skills with the ability to interpret data and insights for strategy development.
- Exceptional verbal and written communication skills.
- Proficiency in digital communication platforms and social media.
- Strong project management skills, with the ability to manage multiple projects and deadlines.
- Proven ability to build relationships and manage stakeholder expectations.
- Personal Attributes:
- A strategic thinker with a proactive and solutions-oriented mindset.
- Strong interpersonal skills and the ability to work collaboratively in a team-oriented environment.
- Ability to thrive in a fast-paced, dynamic environment with a high level of adaptability.
About APCO
APCO is a global advisory and advocacy firm helping leading corporations, foundations and governments navigate a complex world and create lasting impact.
Founded in 1984, with one woman’s vision and bold action, APCO has grown into an independent, majority women-owned firm of more than 1,200 employees with work spanning 80 markets around the world.
Headquartered in Washington, D.C., APCO is comprised of strategic advisers, consultants and creators, working together across borders and functions, to provide services and expertise on financial, competitive, political and societal issues.
APCO is a trusted partner to bold purpose-led leaders, lawmakers, government officials, NGOs, the media and other stakeholders in the health, energy, technology, transportation & infrastructure and food & consumer products sectors. For 40 years, the firm has provided public affairs, crisis & reputation, impact, corporate reputation and global solutions services.
APCO is renowned for its ability to champion clients’ interests and permission to operate, build their reputation and strengthen their standing. APCO’s integrated approach and team of tenacious and empathic talent create connections and winning strategies that accelerate progress and deepen impact.
By bringing diverse people and ideas together, and working beyond traditional boundaries, APCO builds the un/common ground upon which progress is made.
