Job Requisition ID #
As the ABM Manager, you will collaborate with the regional Sales team to market to clusters of key accounts in the region. In alignment with Sales strategies and priorities, you will deploy executive engagement and online campaigns to account clusters within their portfolio, using industry and country-specific content. You will own the execution of ABM strategies, including planning, budgeting, list management, measurement and reporting. You will work with a range of stakeholders within the World-Wide Marketing org in order to execute the most relevant and impactful programs to drive customer engagement. You should be a self-motivated team player with solid ABM marketing experience, and analytical, strategic and consultative skills.
Primary liaison with Sales representatives and their Sales manager/s for a targeted portfolio of accounts
Drive ABM planning aligned with sales strategies to execute industry campaigns to clusters of accounts within the target account portfolio
Interface with Global Campaign Development, Thought Leadership and ABM peers to understand what content assets and available toolkits are relevant to your account clusters
Focus on the buyer’s journey and deploy the right programmatic campaigns based on an understanding of the segmentations of accounts within your account portfolio and the right personas to engage in those campaigns
Own quarterly marketing plans and allocate budget to prioritized campaigns
Maintain accurate and actionable understanding of accounts within your portfolio and action plans for additional account insights or contact data quality
Report on funnel metrics and contribution to sales billings for account based programs and events
Minimum Qualifications
BA, BS or equivalent degree in Marketing or equivalent work experience
5 years’ ABM experience in SaaS based companies with demonstrated experience interfacing with sales
Native-level proficiency inTurkish speaker
Strong spoken and written English
Good interpersonal skills and able to build and leverage networks within our large organization in order to prioritize their efforts
Should be agile and able to navigate a rapidly evolving environment
Some domestic and international travel will be required
You excel at collaborating with colleagues and stakeholders to get the job done and thoroughly enjoy being part of a team
You are interested in self-development and challenging yourself with new projects
You have a passion for B2B SaaS solutions, connecting customer needs with product capabilities, and driving performance results
You communicate clearly and effectively with cross functional groups and senior management
Experience in the AEC (Architecture, Engineering, or Construction) or manufacturing industries are desirable, but not required
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