WHS DIGITAL SALES MANAGER (Trendyol, amazon, hepsiburada)
THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES
At adidas, every day is a chance to flip the script. An invitation to take everything
we know and re-invent it. Do it better. Never settling for good enough.
Every day we get up, invent, adapt, improvise, find new ways to collaborate,
and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.
It’s an obsession.
We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning.
And we’re never done.
Come be a part of shaping the future together with us.
Purpose & Overall Relevance for DPC:
The key purpose of Digital Partner Commerce (DPC) is to use the maximum potential of digital key accounts, pure players, omnichannel retailers and marketplaces while delivering the best online adidas brand presence to compete in a multi-brand environment.
DPC Account Manager is mainly responsible for growth ambitions and healthy business with DPC customers, Trendyol, Amazon, Hepsiburada and others. Leveraging global insights and best practices, this manager plays a critical role in enabling relevant resources and achieving ambitious net sales growth & profit targets by representing the needs of this account to relevant stakeholders.
Key Responsibilities:
- Derive from Strategic Business Plan (SBP) and the local WHS+DPC+ECOM strategy for DPC customers, including how to play (products, presence) and how to win (digital capabilities / initiatives) and secure high level sign off.
- Create a mapping model to define local DPC strategy, including possible collaboration opportunities, brand accelerating events and commercial moments. Such as Black Friday, Prime Days etc.
- Build and manage the Digital Marketplace; define the best DPC marketplace strategy, create segmentation and be present where consumers shop online. Manage marketplace operations and follow up marketplace price updates and inventory adjustments according to Key Trading Dates in season. Collaborate with SCM for month end sales reports and season closure operations (invoices, warehouse stock counting etc.)
- Win with the winner; grow online share of business (SOB) in a profitable way, identify partnership increase opportunities, work close with marketing and activation teams to settle a seasonal marketing calendar along with the digital accounts needs, including Amazon Ads planning. Continuosuly seek for ROAS/ROI and efficiency of the digital marketing spent and create new ideas using new technologies to create a hype in WWTW partnerships.
- Lead with the brand; drive the best brand&product presentation with the best consumer experience on overall DPC environment. Work close with global DPC team to localize best practice models. Ensure global digital marketing and activation content is distributed and implemented in with A+ quality.
- Cash collection is an important target and invoicing procedures are the key to success. Be the leader for the change and build a healthy business model.
- Create a seasonal Pre-order plan for Digital Partners with respect to available company NS ambitions, follow up and finalize in season shipments considering deparment sales forecasts. Specify DPC Customers’ seasonal range in-line with global instructions and finalize seasonal pre-orders.
Key Relationships:
- Internal marketing/activation teams, ecom team, CS, SCM
- Digital Partner buyers and marketing teams
Knowledge, Skills and Abilities:
- Quantitative mindset, proficient in MS Excel, ideally experienced with web-analytics tools, Google Tools and proven qualities in digital data analysis
- Understanding of key digital success metrics along the consumer journey on- and off-site (Impressions / PDP traffic, conversion rate, marketplace buy box, replenishment out-of-stock, click-through rate etc.), as well as marketing efficiency metrics (ROAS etc.)
- Knowledge of Amazon Vendor Central is preferred
- Languages : English
Requisite Education and Experience / Minimum Qualifications:
- Universtiy Degree in related fields
- 3+ years of account management experience (ideally sportswear/fashion digital account management experience)
- Experience in E-Commerce field (ideally Digital Sales/Marketing) is preferred
