Trade Marketing Specialist

JDE is a subsidiary JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Gevalia, Senseo, Tassimo, Pickwick, Friele and Café Noir.

What’s it like to work at JDE?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.

This role translates the marketing plan into trade marketing and maximize commercial performance in all sales channels for Tea category.

• Responsible for Tea Trade Marketing in all sales channels.
• Manage and monitor the activity calendar of all channels.
• Steer the GTN figures and execution of channels.
• Engagement with global and/or local Shopper Marketing and Sales Strategy team members and cross functional teams to deal with any issues regarding performances, layouts, guidelines, opportunities, risks by tracking.
• Track and benchmark global best practices.
• Increase the commercial understanding of all stakeholders in touch for Tea.
• Work closely with Marketing, Sales , Finance and Supply teams to transform Marketing Plan into 360 degree Commercial Execution.
• Participate in international project meetings to represent Turkey’s Tea business.
• Active involvement in the AOP and VCP processes for Tea category.
• Prepare, Consolidate and actively involve in JBP/CBP cycles of Key Accounts.
• Ensure adherence to all company principles and policies.
• Translate brand strategy into trade outcomes to be applied by the field force.
• May take responsibility of ad-hoc projects based on company priorities.
• Collaborate with Channel Sales Managers in all Tea revenue growth KPIs
• Ensures the compliance of all Trade Activities with Environment & Health and Safety Legislations, Company EHS Policies.
• Acts in accordance with Company policies & procedures, including but not limited to the Code of Conduct.

• BA in Management
• Several years’ experience in Trade Marketing and/or Sales Strategy
• Prior Key Account and/or Regional Sales experience in FMCG
• Diverse channels – categories – commercial background
• Strong knowledge in Consumer Packed Goods Industry
• Good understanding of Revenue Growth Management
• Multinational FMCG company background preferred
• Fluent English
• Excellent command of MS Office Tools