Senior Marketing Manager

iyzico
iyzico was founded in 2013 to provide online payment services and artificial intelligence-based payment technologies to businesses of various sizes in the world of e-commerce. By making the complex payment processes simple through its easy and secure platform, iyzico had achieved significant successes through supporting thousands of businesses in digitalization and was acquired by the global payment systems giant PayU in 2019. With such a robust structure, iyzico is operating on the principle of democratizing financial services and making them accessible for everyone alongside the services it provides to businesses.
Through iyzico Buyer Protection, consumers’ concerns regarding shopping online are resolved and better experiences are enabled. Control is handed back to the consumers by 24/7 live support through the iyzico mobile app and convenience in cancellation/returns processes. To this date, more than 2 million consumers shopped online under the security provided by iyzico Buyer Protection and this number is increasing daily. Via pay with iyzico, which is a blended payment solution, millions of consumers who do not use banking can safely shop online under the belt of iyzico Buyer Protection.
iyzico continues to simplify online shopping for both consumers and sellers by the simple, accessible, and innovative technologies it developed.
We are looking for an experienced, strategic, and growth-oriented Senior Marketing Manager to lead our marketing team. This role is essential for driving customer acquisition, engagement, and retention across all digital channels. As Senior Marketing Manager, you will be responsible for creating and executing strategies that fuel business growth and position our products effectively in the market. This position will focus heavily on digital marketing, growth marketing, and product marketing.

Main Responsibilities

• Develop and lead the business vision by aligning product roadmaps with strategic goals and providing actionable market insights
• Define growth metrics and deliver regular performance reports
• Develop and support strategies for customer acquisition, retention, upselling, and cross-selling
• Design and manage customer acquisition, retention, and conversion campaigns to drive revenue growth
• Conduct competitive analysis and market research to inform decision-making and support business growth
• Implement operational processes to ensure business efficiency, including establishing accountability structures and tracking key performance metrics for customer engagement
• Leverage customer insights through data analysis and market research to inform CRM strategies
• Ensure the CRM system supports a seamless engagement funnel and business growth
• Develop and implement comprehensive digital marketing strategies aligned with the company’s overall business objectives to drive customer acquisition and retention across multiple channels
• Monitor, analyze, and report on the performance of all digital marketing activities
• Lead the strategy and execution of SEO/SEM efforts to increase organic traffic and improve search engine rankings.
• Guide the creation and dissemination of high-quality, relevant, and engaging content across all digital platforms
• Organize promotional events and lead segmentation, campaign planning, and execution across various channels
• Drive creative problem-solving and innovative approaches to business challenges
• Collaborate with cross-functional teams to ensure a holistic approach to growth and alignment with strategic objectives.
• Manage relationships with third-party agencies to support marketing and growth initiatives
• Lead, mentor, and grow a high-performing marketing team across various functions

Requirements

• University degree in Marketing, Business, or a related field
• Marketing Professional with at least 12 years of experience especially in Growth, CRM, Campaign Management and Digital Marketing
• Proven track record of developing and executing successful growth & digital strategies
• Strong Business Acumen that thrives to create measurable business impact,
• Passionate about customer acquisition and creation of a strong brand presence across multiple channel
• Ability to thrive in a fast-paced and collaborative environment
• Excellent verbal and written English language skills.
• Strong communication, interpersonal and leadership skills

What We Offer

• A culture of continuous development: conferences, and in-house events to stay up-to-date on current trends and technology. (Everyone’s encouraged to get on the stage and share expertise with teammates and the community)
• Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.)
• Freedom under responsibility is our common mindset. That’s how we designed our flexible working model called iyzico Homequarters. Our headquarter is in Altunizade.
• An iyzicoMate is assigned to help you with anything you may need on your onboarding
• A detailed orientation program designed for you to fully grasp the iyzico culture
• Meal & Internet Allowance
• Transportation Allowance
• A gift voucher to meet tech needs and ergonomic workspace at home
• Macbook (and monitor if needed)
• Employee support program: free psychological counseling, legal advice, financial advice etc.
• Private health insurance
• 1-day birthday leave