Location(s):
Türkiye
City/Cities:
Istanbul
Travel Required:
Relocation Provided:
Job Posting End Date:
November 23, 2024
Shift:
Job Description Summary:
Job Summary:
The Senior Manager, Franchise Planning and Activation will act as the operational link between Franchise Marketing, CCL, and Bottler, ensuring seamless coordination and execution of commercial plans. The role focuses on supporting the execution of commercial strategies to drive volume growth for the Coca-Cola System and fostering collaboration with bottling partners.
Work That Matters the Most
Collaborate with internal and external stakeholders (Marketing, Finance, CCL, Bottler) to ensure effective execution of aligned activation and execution plans. Support the execution of commercial plans in line with the long-range plan (LRP) and drive transaction growth through close monitoring and coordination. Assist in governing key focus areas such as CDE placement, assortment optimization, and segmented execution. Contribute to KBI reporting solutions, providing insights to the Franchise leadership team for improved business understanding. Maintain and strengthen relationships with bottlers by coordinating activation efforts and ensuring proper integration with the bottler sales function. Support the implementation of commercial productivity plans, track performance, and assist in course correction as needed. Provide commercial expertise to help resolve issues related to customer relationships and bottler partnerships. Contribute to the development and execution of tactical plans to meet customer and bottler needs, enhancing beverage category volume and profit.
Focus, Scope, & Impact:
- Support the execution of end-to-end franchise-level strategies by utilizing global/regional tools while adapting to local realities.
- Assist Franchise leadership with execution-related interactions and integration efforts with the Bottling System.
- Help implement value-driven solutions that align with local market needs and drive system performance.
Communication Focus
- Internal: Coordinate with Franchise leadership teams to ensure alignment on execution plans.
- System: Communicate and collaborate with bottler leadership to execute Coca-Cola System strategies and priorities.
- External: Liaise with senior leaders of customers and other key stakeholders to ensure successful delivery of business initiatives.
Experience & Requirements
Experience
- 5-8 years of experience in commercial or customer management roles, with a focus on execution and collaboration.
- Strong interpersonal communication and execution skills, with a proven ability to deliver results.
- Experience working with bottlers or customers in a highly collaborative environment is preferred.
Skills:
Annual Business Planning, Business Alignment, Business Plan Implementation, Capacity Development, Channel Optimization, Channel Relationship Management, Channels Strategy, Contract Management, Distribution Management, Financial Performance Management, Forecasting Process (Inactive), Negotiation, Stakeholder Relationship Management, Strategic Leadership
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
