الوصف الوظيفي
Introduction to roleAre you ready to shape the future of respiratory and immunology treatments? As a Product Manager, you will be at the forefront of preparing, updating, and implementing Brand Strategic Plans. Your role will involve setting short- and long-term market share and sales targets, gathering and interpreting customer segmentation, market analyses, SWOT, competitor analyses, and other sector developments. You will lead strategic decisions to improve business performance and develop alternative plans in response to regulatory changes or competitive actions. Join us in making a significant impact on patients' lives by driving the success of our brands.Accountabilities- Prepare, update, and implement Brand Strategic Plans, including market share and sales targets.- Accurately gather and interpret customer segmentation, market analyses, SWOT, competitor analyses, and sector developments.- Develop and implement proactive alternative/back-up plans in response to regulatory or competitive changes.- Lead strategic decisions to enhance business performance.- Actively participate in the Brand team, ensuring effective development and implementation of brand strategies and plans.- Maintain strong communication with AZ Türkiye functions and global brand teams/marketing groups.- Establish bilateral communication with the product promotion team to ensure proper implementation of strategic and operational plans.- Define and implement communication strategies for target customer portfolios.- Plan dual visits with the product promotion team to address customer issues and take an active role in doctor group activities.- Build and maintain relationships with Advisory Board Members, Opinion Leaders, and Associations to maximize commercial opportunities.Essential Skills/Experience- University degree from a reputable university- At least 2 years of marketing experience in the pharma industry, respiratory experience will be an asset- Advanced command of written and spoken English- Experience in Digital Marketing (Omnichannel) is an asset- Analytical thinker with attention to detail and strong market/data analysis skills- Customer-oriented personality with strong planning and organizational skills- Strategic thinker with the ability to set product vision- Excellent communication and presentation skills- Advanced knowledge in MS Office applications- Good teamwork skills- No restriction to travel frequently and must have a valid driving license- No military obligation for male candidatesAt AstraZeneca, we are on a mission to bring life-saving medicines to patients worldwide. Our commitment to decreasing global mortality rates drives us to spot scientifically led commercial opportunities and act swiftly to operationalize them. We thrive on energy and pace, constantly pushing forward with a winning mentality. Our inclusive team draws on diverse backgrounds to create innovative solutions that make a difference in patients' lives. Join us to shape the future of BioPharmaceuticals and contribute to bending the global mortality curve.Ready to make a difference? Apply now and be part of our journey!Where can I find out more?Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/Follow AstraZeneca on Instagram https://www.instagram.com/astrazenecaturkiyekariyer/Date Posted22-Nov-2024Closing Date21-Jan-2025AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
