Main Responsibilities
· Work closely with Global HQ team and European RHQ team to develop national Marketing PR communications plan, including strategy, goals, budget and content tactics etc.
· Leverage existing media relations and continue to expand national media resources to continuously improve the brand's communication impact.
· Coordinate of the communication and continuous optimization of all public relations campaigns.
· Analyzing all media coverage and product review of the Huawei brand and drafting appropriate responses.
· Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy.
· Creating and managing a PR plan, including budgets, timelines, etc.
· Representing the organization at press conferences, interviews, etc.
· Overseeing, analyze and communicate PR results on quarterly basis and product category basis.