Portfolio and Activation

Job Description:

International Division (InDi), is in Royal Canin the unit dedicated to the development of sales worldwide through a network of importers (80 markets, 120 million € NSV/year, 6 factories)

International Division has a clear transformation project to accelerate and develop local business through the creation of 4 Hubs across the globe.

This Portfolio & Activation job, that will be sitting in each of the 4 newly created Hub Areas, will help the International Division drive the right portfolio and ensure the proper activations to support the Hub priorities and Sales target, and develop the brand equity locally being the guardian of our Brand guidelines and execution excellence.

• University degree In Business Administration or Marketing
• Hub/Spot Language
• Fluent in written and spoken English
• Russian language proficiency advantageous
• Experience in Customer Management, Distributor Management, Account Management 
• Microsoft PP, Word, MS Excel 
• Open minded, visionary, sense of new business opportunities and project management capability 
• Comprehensive understanding of the PSR Trade and market. 
• Background within FMCG is a plus. 
• Experience in navigating complex environment, quickly adapt to changing and challenging situations 

Drives the right Portfolio in the markets

• Identify new product opportunities and enhancements to existing products based on consumer needs and market trends.
• Drive intentionally the Must Have List agenda to unlock growth opportunity coordinating with the central PMR leader and regulatory
• Is the lead of the Local PMR in the S&OP+ forum and is responsible of owning the portfolio strategy, identify global/regional projects impact on his market and adapt, identify needs for escalation.
• Carry out quantitative and qualitative analysis of portfolio/innovations, business, category, competition and make recommendations accordingly on the portfolio demand strategy and activation. 
• Is responsible of the administrative portfolio data and connecting between regulatory & supply to ensure portfolio availability locally

Drives the online/offline Activation

• Defines & drives the adapted offline & online activations in lign with the Hub/Spot Strategy, the Indi Central Activation plan in collaboration with the importers.
• Is responsible to lead the Hub/Spot digital strategy in lign with the Hub/Spot strategy,the Indi Central Digital Manager and in collaboration with the importer
• Is responsible to build each year the marketing plan for the Hub/Spot and to support the Hub/Spot Manager building the Strategy plan
• Monitors and track the effectiveness of the activations and adapts/pivot/shares results
• Is responsible to order/manage the right premia items in lign with the marketing plan to support the brand locally in collaboration with Sall Acc and the importer

Cross Functional Collaboration

• Collaborate with InDi support functions (Regulatory, Demand, Logistics, Corporate) to ensure the deployment of the annual plan
• More specifically, work with the Central Demand Team and the other Hub/Spots Manager to ensure collaboration, execution of activations, respect of the brand guidelines and best practices sharing among Indo
• Co create, define WoW and generate insights from importers
• Highly Collaborate with the Central Portfolio & Activation Manager

Governance

• Is the guardian of Royal Canin/Importers compliant in the brand execution locally including
• Monitors social media activation and digital campaigns to ensure global brand guidelines are respected and Regional/Indi central digirtal guidelines are applied
• Importer regular follow up as per audit guidelines
• Is responsible to order the right merchandising to support the excellence in store / in clinics in ligh with the Sales Acc need and the importer.
• Is responsible to track the local marketing budget
• Owns the relationship with the importer on marketing topics and is responsible of the importer marketing team training omnichannel

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.