Media Management Lead, Personal Health Growth Region

Media Management Lead, Personal Health Growth Region

The Media Management Leader is responsible for overseeing the Growth Region media strategy, establishing the vision and direction for the Zonal media teams, supporting budget planning, and buying decisions to optimize ROI and drive business growth. The role cultivates relationships with media agencies, vendors, and platforms to secure advantageous placements and maximize brand visibility. The role mentors a team of media professionals, fostering a high-performing and innovative environment. The role driving innovation in media management, and facilitates collaboration with other departments to align media strategies with Region goals, serving as a media expert while cross pollinating the Zones.

Your Role

• Develop and oversee the Growth Region media strategy, advising on budget allocation, planning, and buying decisions to optimize ROI and drive business growth, ensuring alignment with overall objectives and marketing strategies.​
• Conduct ongoing research and analysis to stay abreast of industry trends, leveraging data insights to inform strategic media planning and buying decisions for optimal campaign performance.​
• Implement frameworks for advertising budget management in districts, ensuring efficient allocation and utilization to maximize ROI and campaign effectiveness.​
• Cultivate and nurture relationships with media outlets and vendors, negotiating favorable rates and placements to enhance organization's brand visibility and reach.​
• Generate and deliver regular reports on media campaign performance, utilizing advanced analytics to derive actionable insights and inform future strategic decisions for continuous improvement.​
• Collaborate with business and Consumer Direct Marketing Leaders, to craft and implement media strategy frameworks for campaigns, ensuring seamless adaptation and activation in various districts.​
• Develop and disseminate guidance and frameworks for best practice strategies and activation principles aligned with the media strategy, empowering business and market teams to enhance their media planning capabilities.​
• Partner with the media agency to devise a continuous improvement plan, integrating relevant media capabilities within district/Zone teams to facilitate best practice media planning and strategy execution.​
• Create a test and learn framework in conjunction with the media agency, enabling district/Zone teams to iteratively improve against reach and sales goals through ongoing experimentation and optimization efforts.

You're likely the right fit for the role if you possess

• 10+ years of media management experience from both brand and agency sides.
• Background in consumer goods industry
• Bachelor’s Degree holder
• Excellent people, interpersonal & influencing skill

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business here.
• Discover our rich and exciting history here.
• Learn more about our purpose here.

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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